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Webinar

BASES Masterclass Webinar Series: The Innovator’s Guide to Measuring Emotional Engagement

[x] mins read
Webinar

BASES Masterclass Webinar Series: The Innovator’s Guide to Measuring Emotional Engagement

[x] mins read
Innovation
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Webinar overview

Date: March 28, 2023

Presented by:
Dr. Joshua Balster, Neuroscientist, NIQ BASES

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BASES Masterclass – Innovator’s Guide to Measuring Emotional Engagement

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What you will learn

  • The challenge of measuring human emotions
  • The recent scrutiny of facial coding technology by scientists, businesses, and government entities
  • How measuring signals directly from the brain can overcome the limitations of facial coding
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