Ongoing innovation in any industry is key in triggering continued consumer spending. In Tech & Durables, it is all but essential; sometimes evolutionary, at other times revolutionary.

Megatrends and themes play a major role in effecting the type and pace of innovation best suited to consumers’ needs and aspirations, as well as influencing the price erosion and the lifecycle of existing products. At the end of the day, innovation that delivers targeted value is what attracts consumers’ interest and triggers an intent to purchase.

In the current market environment, industry brands and retailers are exploring how to use AI to differentiate themselves and respond to evolving consumer demands in areas ranging from personalization to climate change to health and wellness.
But is it all good news? As AI becomes more integrated into the fabric of daily life, there are areas of controversy that demand careful attention.

We look at:

• Innovation and value: the significant shifts observed in consumer behavior towards tech products; how companies are adapting their strategies in response; and the hot products currently most effective in attracting consumers within the tech and durables sectors.
• AI in innovation – navigating the opportunities and the risks: how the latest innovations in tech and durables – including, but not limited to, AI – are influencing consumer purchase decisions post the economic downturn. The opportunities and challenges within consumers’ needs and concerns.
• Emerging trends and the impact on retail: the emerging trends that could dominate the tech and durables industry in the near future, and how companies can position themselves to capitalize on these