NIQ Webinar
Tune into our conversation on the Quebec consumer, and the unique characteristics and preferences of the Quebec market. This session provides valuable insights for businesses looking to expand or strengthen their presence in Quebec’s dynamic market.
In this webinar, Francis and Audrey, discussed:
- Consumer Trends: Explore the latest trends shaping consumer behaviour in Quebec, including preferences, sustainability, and health and wellness trends
- Cultural Influences: Understand how Quebec’s rich cultural heritage influences consumer choices and brand loyalty
- Market Opportunities: Identify key opportunities for businesses to connect with Quebec consumers and tailor their strategies to meet local demands
Featured speakers:
Francis Parisien
Senior VP – Sales for SMB, NielsenIQ
Francis Parisien has worked for over 20 years for NielsenIQ in Canada. As Senior Vice-President – Sales for Small and Medium Businesses (SMB) in Canada, he’s responsible for a cross-country team that deals with start-ups, up-and-growing suppliers, established manufacturers and government and non-governmental organizations looking for market and consumer insights. He’s also responsible for NIQ’s Canadian strategic initiatives. In the past few months, Francis has been multiplying webinars to talk about the impact, the challenges and opportunities offered first by the pandemic, and now by the inflation hitting our industry. Working closely with his team, his mission is to find a way to work with all the players in the FMCG world.
Audrey Provencher
Executive Analyst, CSNA Insights, NielsenIQ
Audrey has consistently delivered high-quality analyses for esteemed clients across diverse industries, including cosmetics, dairy, and soft drinks for the past seven years.
Audrey’s extensive expertise and innate creativity allow her to offer a fresh and innovative perspective on the industry. Her unique approach to problem-solving enables her to uncover valuable insights, helping clients gain a competitive edge in the market.
With a track record of surpassing client expectations, Audrey has become a trusted partner for major players in various sectors. Her ability to deliver top-tier analyses and her dedication to providing exceptional service have solidified her reputation as a seasoned analyst.
