NIQ

2024 Super Zoo

Welcome Super Zoo Exhibitors and Guests

Stop by and see us at Booth 5562

August 14-16 | Las Vegas

Get the Full View™ of the Pet Industry with NIQ

Data and Insights

Dogs are man’s best friend, but are insights yours? With NIQ solutions, you get the Full View^TM of the market and consumer insights at a price that fits your needs.
Whether you are new to the rapidly growing pet industry or a seasoned veteran, NIQ offers a wide range of solutions that can help you:

Win Over More Retailers

Gain More In-store Presence

Increase ROI

Optimize Pricing and Promotions

Drive Product Innovation

Strengthen Shopper Loyalty

You deserve “purrrrfect” clarity when it comes to data, get the Full View^TM with NIQ!

NIQ Experts & Speaking Sessions

Meet our industry experts to gain valuable insights and spirited discussions

Andrea Binder

VP, North America Retail

Andrea has been with NielsenIQ for 10 years, supporting retailers across a wide variety of channels and store formats, most recently leading NIQ’s Retail Pet Vertical. Andrea has a strong background measuring the retail marketplace as consumers shift to purchasing online, store formats continuously evolve and product innovation moves rapidly. Andrea is a Minnesota native where she lives with her family and their adorable black lab, Breezy.

Katie Sugermeyer

VP, Design BASES Specialty Sales

Katie has spent the last 16 years bringing design research excellence to manufacturers and retailers across the globe. As the North America Lead for the Pack & Design Practice at BASES, Katie leverages her expertise in bridging neuroscience and survey methodologies to deliver a comprehensive and complete view of shopper reactions to packaging and design. In addition to her two human children, Katie is a cat mom to a beautiful Siberian, Arya, and dreams for her to one-day grace the cover of a cat package.

Sam Smith

Associate Client Director CPG Pet

Sam has been with NielsenIQ for 6 years, supporting CPG manufacturers across a wide variety of industries with a main focus on Pet. He utilizes data from Scan, Panel, and Omni to provide comprehensive analysis and build industry leading thought leadership. Previously a Vet major before going to Business school, the Pet world has always been a passion for him. Sam holds both a MBA in Brand Management & Pricing, as well as a BSBA in Marketing & Game Theory Economics. Sam has two dogs, Bella & Sidney, and welcomed a cat, Phoebe, post-COVID to his household.

Education Session: The Full View of the Pet Industry

Wednesday, August 14th, 11:00am- 12:00pm

Room: South Pacific C
Speaker: Andrea Binder, VP North American Retail, Katie Sugermeyer, VP Design BASES Specialty Sales & Sam Smith Assistant Client Director CPG Pet.

Show Floor Talk: Harnessing the Power of Product Attribution in the Pet Humanization Era

Friday, August 16th, 9:30- 10:30am

Room: Main Show Floor
Speaker: Andrea Binder, VP North American Retail

Emerging Pet Brands, Try Byzzer for Free!

Emerging and growth pet brands can try out Byzzer powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.

Signing up gets you access to 3 free reports and a weekly alert, including: