Understanding the impact of inflation on households

Answer critical inflation questions such as:

• What brands/categories are benefiting most, among the different consumer reactions to inflation?
• Among which shoppers do opportunities or difficulties exist?
• What types of shoppers are driving decreased or increased performance at a retailer?
• How should private label offerings shift strategy and for which national brands does this impact?
• How should we adapt our strategy, based on shopper reaction to rising inflation?
• How do the ATI segments overlap with our core strategic segmentation? With depth of brand use and loyalty?
• Which retail competitors require defensive strategies, or which have opportunities for offensive strategies?

What is it?

In July 2022, over 40,000 Households on the NielsenIQ Homescan Panel were surveyed to understand what actions, if any, they are undertaking to reduce expenses. Attitudinal clusters were then developed that identified groups of shoppers and the different cost-saving strategies they were utilizing. Five distinct shopper segments emerged which NielsenIQ subsequently profiled and validated using purchase behavior from the Homescan Panel.

The five key shopper clusters and how they manage rising costs

Key benefits

Deliverables