Education
NIQ Behind the Brand
NIQ clients discuss what drives them and how they maintain their competitive edge.
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DUDE Wipes
Clears No Smears
Learn how DUDE Wipes is innovating their way into retailers and overcoming the consumer education gap. We spoke with Jeff Klimkowski, CFO, and Susanna Valerius, Category Management Director, to hear how they’re using data to get a better view of the category and grow.
NIQ SnapView
NIQ SnapView takes the Full View™ and zooms in, allowing you to explore micro insights about your targeted categories. These insights answer pertinent questions, guide strategic decision-making, and facilitate proactive responses to evolving market dynamics.
Previously on Behind the Brand
Oats Overnight
Delicious, Convenient, Innovative
We chatted with Steven Benoit, VP of Sales, to learn more about how the team at Oats Overnight are using data to overcome the many challenges of shifting consumer behavior and to tell their most effective story to retailers and get on shelf.
Spice World
Flavor Without Boundaries
See how Spice World is adapting to shifting consumer behavior with the power of data. We caught up with Louis Behnen, Brand Manager, to chat about industry disruptions, pricing challenges, and how they’re innovating their way to success.
Lavazza
Traditional, Genuine, Innovative
We spoke with Andrea Chiaramello, SVP of NA Retail Sales, about how Lavazza embraces innovation and exploration to set the brand up to compete in an evolving market. See how they use data to uncover and adapt to new trends and tell their best story to retailers.
Cargill
Safe, Responsible, Sustainable
Learn how Cargill is making products that stand out in a congested market. We chat with Brian Tockman, Marketing and Insights Director, about category expertise, innovation, and how the company leverages data to adapt their product assortment and meet shifting consumer needs.
Reel Paper
Sustainable Bamboo Paper
We caught up with David VanHimbergen, CEO of Reel Paper, to talk about their sustainable bamboo products, product innovations, logistical challenges, and how they are using retail data to carve out for their unique brand offerings a niche in a challenging marketplace.
Whole Earth Brands
Quality, Taste, Impact
See how the house of brands at Whole Earth Brands hits on the theme of quality, taste, and impact. We chat with Mitchell Kruesi, Head of Marketing, about regenerative organic products, the new normal post-COVID, and how data helps them drive incremental growth.
Applegate
Changing the Meat We Eat
We discuss “frozen” sales strategy and demand planning with Nichole Jacko, National Sales Strategy Manager at Applegate. Listen in to hear how her team is innovating the space, finding new ways to bring value to the category, and changing the narrative behind frozen meat.
