Consumer 360® Agenda

Accelerating New Product Launches with Market Intelligence 

Confidently making the right bets and optimizing the odds for new product success are critical for every brand. This session will explore how BASES and P&G partnered to optimize innovation and activation through consumer input and a volumetric lens via a variety of methods—including neuroscience, market intelligence, machine learning and advanced modeling— to transform an idea into a top performing new product. This session will also discuss the rapid techniques made possible through the unique blend of NIQ RMS sales data, idea transformation and BASES latest solutions while highlighting how the tools and capabilities manufacturers need to increase in-market success.

Connected Collaboration

Learn about NIQ’s new era of connected collaboration and innovation with a case study from Rite Aid, which has elevated its retail analytics for both the drug store retailer and its suppliers with an end-to-end solution spanning measurement, sales, supply chain, shopping basket and consumer data on a single, integrated platform. Find out how NIQ’s easy-to-use platform employs the latest database and visualization technology while leveraging AI to identify opportunities and deliver actionable insights to grow sales and customer loyalty. 

Diverse Voices 

By 2040, almost half of Americans are projected to be multicultural, representing an estimated $4T+ in buying power. Diverse Voices is a series of reports which profile the buying behavior and preferences of Black, Asian Hispanic consumers and other diverse groups. This session will highlight the impact and influence of Black and/or Hispanic consumers and identify ways for brands to authentically connect with these multicultural groups and unlock tremendous growth.  

Doing Good with NIQ Data

Transformative changes are being made to improve the nation’s nutrition and reduce diet-related diseases by 2030. Join us for a fireside chat with experts at the FDA and USDA who will share the latest updates on federal food policies and proposals, such as the “healthy” rule, enhancements to the SNAP/WIC program, and hear from our manufacturer and retail clients on how they’re addressing this in their business. Attendees will learn how to bridge the gap between regulatory escalated demand and leveraging NIQ data to help navigate the changing nutritional landscape, and rapidly evolving consumer needs that often leave manufacturers and retailers in a tailspin. What steps can you take to stay ahead of the trend and be first in the market to meet consumer needs? How do you do this in a way that is better for you, better for them, and better for us?

Driving Increased Sales and ROI in Advertising Campaigns

Join this session to learn how Kimberly Clark and BASES’s ad team increased ROI and emotional engagement through powerful, impactful advertising campaigns. This case study shows how this impactful partnership developed and enhanced one of Kimberly Clark’s most successful campaigns in 2022, from idea through to creative execution, revealing the ongoing impact of the campaign on sales. 

The Evolution of Shopping Trips 

Prior to the pandemic, CPG shopping trip behaviors had already been undergoing transformative change. The rise of e-commerce was peeling bulky items like diapers and dog food from stock up trips while new modes of fulfillment were creating entirely new trip types. COVID dramatically accelerated these trends and as the shift from pandemic to endemic continues, this session will take a fresh look at the evolution of shopping trips, including the implications and opportunities for brands, retailers and consumers. New NIQ research will also detail what we know about trip behaviors across CPG categories, followed by a discussion.

First-Party Data in a Privacy-First Era

As third-party cookies come ever closer to being eliminated and media budgets get squeezed further by inflation, first-party data is going to play a larger role across the media ecosystem for audience targeting and cross-channel media measurement. Join us for a discussion to learn how to prepare for the post-cookie world in 2024 with NIQ’s first-party data sets can be seamlessly integrated to power audience, measurement and insights in media solutions. 

Leveraging Price and Promotion as a Competitive Advantage

At a time when inflation has seen its highest spike in 40 years amid an unprecedented rate of change in the marketplace, having real-time analytics in your playbook has never been more critical to survive. This session will help you gain clarity on how to leverage price and promotion as a competitive advantage and maximize your profits at a time when inflation is affecting shopper behavior like never before. Join us as to learn about pricing solutions that can empower decision-makers at all levels with a dynamic forecast of where the industry is headed in 2023 and beyond. 

On-Shelf Availability in an Era of Supply Chain Disruption

This session will explore how NIQ’s OSA Barometer has uncovered and provided early warning for recurring shortages of consumer staples that have become commonplace in today’s disrupted climate. Learn how retail trading partners can comparatively measure and benchmark a product’s on-shelf availability; identify and quantify availability issues by leveraging best-in-class analytics and advanced modelling; improve operations at the store level; and raise awareness across markets, retailers, categories and suppliers while improving operational actions at the store/inventory level.  Find out how product shortages have already impacted your business and learn how you can avoid future disruptions. 

Setting the Right Retail Pricing Strategy in Uncertain Times

Today’s retail landscape requires using the right combination of strategy and advanced analytics to stand out in the market. The session will explore how consumer price perception has been impacted by market factors and why retailers need to revise their strategic approach to pricing while highlighting how retailers can maintain market share profitably and grow customer traffic and engagement by linking at-shelf and promotional pricing strategy in a unified merchandising framework.   

Vertical Focus: BevAL

Beverage Alcohol Channel Migration

Beverage alcohol consumers are evolving, and so are their shopping patterns—particularly in the past 3 years, when consumers have shifted purchases between on-premise and off-premise channels, as well as liquor and convenience stores. While broader e-commerce is stabilizing, online alcohol sales are facing headwinds. This session will focus on channel migration and the importance of data integration across all channels, on premise and off premise, including e-commerce, and will further explore the elements of the highly fragmented liquor store channel and how its retail fundamentals are changing. How do we dispel the myth that online is less important for alcohol, and what online delivery methods are most important? How does on premise brand trial and advocacy impact brand equity and ultimately off premise velocity? 

Vertical Focus: BevAL

Beverage Alcohol Hot Trends Check In

With ready-to-drink, non-alcohol beer, wine, and spirits, premiumization and inflation all top of mind for beverage alcohol suppliers, distributors, and retailers, this session will reveal the hottest trends and growth estimates for the back half of 2023. Additional highlights will illustrate how RTD is impacting specific categories and alternative ways to track this segment which overlaps all major categories. Key topics will explore if wine is poised for a comeback or if spirits will continue to take share from the broader beverage alcohol market, and how price increases have impacted consumer behavior and where consumers are likely to spend more of their alcohol dollars for the balance of the year. 

Vertical Focus: Pet

Paw-sitive Growth in Pet

Pet was the fastest growing department across the store in 2022. Are you capitalizing on that trend? NIQ’s pet measurement is growing and is ready to help unlock growth to help the pet channel better understand their share and opportunities in the market. Join this session to learn how retailers and brands can win utilizing our expanded offline and online pet market read, discover new and trending attributes within the pet space and understand the criticality of omnichannel measurement for capturing share in the highly competitive physical and digital world.  

Vertical Focus: Beauty

Inclusive Beauty: Leveraging brand uniqueness to drive growth

Consumers are placing increasing importance on the unique attributes of the products they are choosing, including with founder diversity. The beauty industry has been a trailblazer in promoting under-represented founders, whose brands are finding success by leading with their unique voices that are solving niche and previously ignored needs such as aging, curly/coily haircare, men’s personal care and more. During this session, members of the NIQ 2023 Beauty Trailblazer program— including Kelly Perkins, founder of Spinster Sisters, Nadine Joseph, founder and CEO Peak and Valley and Alexandra Keating, founder of Uni and Amy Elisa Jackson, VP of marketing, PATTERN Beauty—will share how they have found success by amplifying what makes their brands unique and different.