Unlock your brand’s creative potential

Creativity in advertising increases shopper appeal

Elevate your brand with proven creative strategies

In the bustling digital marketplace, capturing shoppers’ attention is crucial.

In a world where shoppers are exposed to thousands of ads daily, captivating shoppers is more challenging than ever. How can you ensure shoppers connect your ad to your brand?

Imagine transforming your ads from mere blips on a screen to captivating stories that turn passive viewers into active shoppers. By evaluating 10,000+ ads using sophisticated neuroscience research, NIQ BASES has decoded the secrets of what truly makes an ad resonate. The comprehensive guide is designed to help you harness these insights, transforming your ads from good to great.

Why Creative Paired with Data-Driven Insights Matters

Drive stronger Ad ROI

+20%

BASES-optimized ads experience an increase in ad driven sales.

Actionable data

6.24M

Collected data points from one 15-second ad with neuro.

Applying Creativity and Data to Advertising: Key Strategies

The intersection of creativity and data opens up endless possibilities for crafting compelling ads. By leveraging insights from NielsenIQ’s research, marketers can apply specific techniques to enhance their ad’s effectiveness.

Drive Attention

Drive Attention

Color, Contrast, and Patterns

Use vibrant colors and high contrast to make your ads pop. Patterns and movement help in guiding the viewer’s focus, making your message clear and compelling.

Direct Viewers to Key Elements

Draw visual attention to key elements by tapping into how the visual system works. By directing the eyes to important content, ensure your product or message doesn’t get lost in the noise.
Consistent & Persistent Branding

Consistent & Persistent Branding

Consistency in Branding

Ensure the logo is easy to see and exceptionally consistent across your ads to build a strong connection over time.

Bring Brand to Life in Visual and Text/Audio

Reinforce brand recognition, mental availability, and trust by integrating brand elements.
Tap into Science

Tap into Science

Use Natural Drivers of Emotion

Connect with your audience on an emotional level. Evoke happiness, social interaction, or excitement.

Imagine Using the Product

Show the product in use. Help shoppers imagine using the product themselves.

Simplicity is Key

Focus on a single, clear message or benefit to prioritize elements that are critical to the story.

Real Results from Top Performers

This guide is backed by extensive research, including in-market performance data and neuro research. Ads following these best practices have consistently outperformed others, leading to increased brand engagement and sales.