Maximize Your Brand’s Potential and Boost Product Discoverability with Hy-Vee & NIQ Brandbank
Introducing Hy-Vee’s Digital Content Collaboration with NIQ Brandbank
Empower shoppers with accurate product information, comprehensive product insights, and engaging content.
NIQ Brandbank is proud to support Hy-Vee in strengthening its digital content initiatives online shoppers with high-quality product content. Craft an unparalleled shopping journey on Hy-Vee while simplifying your operations. High-quality, consistent content is essential for delivering a top-tier experience to customers, ultimately driving sales.
Partner with NIQ Brandbank to streamline your digital content creation and maximize its impact. With extensive expertise, NIQ Brandbank offers a range of tools and services tailored to empower suppliers in enhancing their digital content for optimal performance.
Benefits of Partnering with NIQ Brandbank
Drive Discoverability
NIQ Brandbank attribution enables shoppers to discover products that fit with their dietary and lifestyle needs, whether via digital search optimization or online filtering, United’s ‘Shop By Lifestyle’ program, or even instore as United utilizes NIQ Brandbank attributes on shelf tags.
Optimize Your Product Detail Pages
Ensure consistency across your assortment, with multiple product images (including lifestyle and mobile optimized) displayed on the image carousel. Increase shopper confidence by providing complete product pack information and convey your brand message with feature bullets and “why buys.”
Create Richer Shopping Experiences
Leverage your brand assets to create the perfect Product Detail Page (PDP) with below the fold media including feature sets, video and comparison tables. Help shoppers engage with your entire brand portfolio and increase conversion by as much as 20%.
Ensure Content Consistency
Maintain consistency across your entire assortment with seamless integration onto www.hy-vee.com guaranteeing that your products are always presented in the best possible light.
Content Example
Core Content that Enhances the Shopper Experience
Complete Product Imagery
Captures Marketing Copy, Product Name, Ingredient List, and Nutrition Fact Panel
Impactful Core Content
Features Details, Benefits, Highlights, Ingredients, and Supplemental Content
Enabling our clients to deliver the best shopping experience by making consumer goods more discoverable and engaging.
Alternatively reach out to NIQ Brandbank directly at: usbrandbank.enquiries@smb.nielseniq.com
NIQ Brandbank Provides retailers and brands with robust B2C and rich content to support shoppers’ omnichannel experiences and is uniquely positioned to redefine what best-in-class digital content is and deliver it at scale
Hy-Vee, Inc. is an employee-owned chain of supermarkets in the Midwestern and Southern United States, with more than 280 locations in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin, with stores planned in Indiana, Kentucky, Tennessee, and Alabama. Their mission is to make their customers lives easier, healthier, happier.