Actionable Insights for the Canadian Government and Public Sector

The Full View on consumer insights, soup to nuts.

Positioned at the crossroads of the public and private sectors, NielsenIQ’s actionable intelligence and insights aid policymakers and influencers in making informed strategic decisions.

The World in Better Data

As the leading provider of global retail measurement data, NIQ’s actionable insights produces a full view of consumer behaviour, with operations in 90+ markets, covering more than 90% of the world’s population.  

NielsenIQ’s CPG retail sales and consumer panel data provide a unique consumer perspective that drives meaningful change in the realm of global, regional, and local health, hunger, and nutrition challenges. 

NielsenIQ delivers the Full View, the world’s most complete and clear understanding of consumer buying behaviour

Retail measurement sales data

Retail measurement sales data covers 95% of global GDP and tracks 76 million unique CPG items globally, creating advanced datasets based on market performance.

Consumer household
panels ​

Homescan and Omnishopper Panels track consumers’ brick-and-mortar and e-commerce purchases and behaviour for all CPG brands and retailers. The panel is demographically and ethnically representative across provinces.

Product package and label data ​

Product package and label data provide access to thousands of product attributes and claims which are built based on on-pack attribution as well as derived attribution.

We are a trusted data partner helping governments, NGOs, and research organizations around the world to modernize and leverage actionable insights with precision and in real-time to help shape, inform and resolve policy outcomes for a healthier and more equitable future. 

NIQ Data with Impact

As diet-related diseases caused by unhealthy food consumption gain more attention, scientists and academia around the world are helping inform and guide policy decisions by conducting research that examines shopping patterns, product labeling, and even advertising policies. NIQ research, including data from Product Insights and Consumer Panel datasets, gives these scientists a solid platform of numbers, facts, and figures on which to test their theories and draw conclusions. Here’s a sampling of what researchers from Australia to the United States have discovered.