Education
Get the Full View™ with trusted analytics for
brands of all sizes
NIQ’s retail analytics empower emerging brands to make data-driven decisions, enhance customer experiences, and ultimately increase their chances of success in the competitive retail landscape. Our team of data experts will help you identify the right solution to answer the questions that will get you on the shelf and drive growth.
Get valuable insights into customer behavior and understand what items are driving sales, who your shopper is, and how they prefer to shop
Make informed decisions on inventory management and demand forecasting that will keep your products in stock and on the shelf
Track the performance metrics that will help you tell your brand story and drive your business strategy
- Measure
Track Retailer and Consumer Performance
01
Reports
40+ CPG reports powered by NIQ data from over 60,000 CPG brands representing $700B in sales. See brand performance and emerging trends, track competitors’ performance, reveal category shifts, and more.
02
Alerts
Get weekly alerts directly to your inbox. Byzzer business intelligence alerts help SMB teams instantly understand brand and product performance, trends and happenings in their market with data updated weekly.
03
Stories
Perfect for meetings with retailers or category reviews, the AI-powered Stories tool builds presentations. Just select a template, objectives, and specifications, and the platform generates a share-ready representation in under 5 minutes!
04
Data on Demand
A customizable download that lets you select the products, markets, time periods, facts, and the design layout best applicable to your needs. Data on Demand makes up to 1 million research data points available for instant download.
- Optimize Assortment
Defend and Expand Distribution
Market Structure
Incrementality
Space & Items
Build account and Localized Assortments
Other tools presume all stores act the same. NielsenIQ uses store-week level models to account for the clear differences to help you win at retail
Not all Markets are the same so why treat them the same?
True Retailer-Specific Incrementalities
- Retailer-specific recommendations that only store-level models enable
- Not modified channel models but true retailer level
Activate store segmentations
- Build store groups for your existing segmentations
Store specific opportunities
- Get the right assortments for each store
- Optimize Pricing & Promotion
Pricing & Trade Optimization
Trade Tactics
Depth of Discount
Weeks to Win
Promo Spacing
How we can help you compete and win
Where to Play
- How do I create an effective channel strategy?
- How do I win with winners and avoid margin dilution?
- How should I allocate my investments and tactics by retailer?
- How should my pricing strategy change by retailer (EDLP, Hi-Lo etc.)?
How to Win
- What price thresholds exist that could accelerate volume change?
- How do I manage critical gaps to competition?
- What promo forms (feat, disp, TPR) and discount offers are most effective (multi-buy, single price point etc.)?
- How much emphasis should I put on promotional discount vs. frequency?
- What are the must-win weeks in the year?
How to Invest
- What happens to my volume and profit when costs of goods / list change?
- How can I categorize SKUs to drive mix improvement?
- How can I increase the profit pool through an effective price / promo strategy?
- How can I use price / promo strategy to combat profit impact due to COGs increase?
How Are Consumers Shopping Your Category?
NielsenIQ receives hundreds of monthly questions from emerging and growth brands looking for insights and data. To help you stay ahead of the game, we’ve put together an infographic on the most critical question that will help you get ahead in the new year.
