Fuel your business growth with a deep dive into Indonesian shopper dynamics

Indonesian consumers are facing challenges in the form of inflation or price increases for commodities and FMCG, while also juggling their priorities with post-pandemic leisure needs. The market also sees a growing number of new brands, as well as a recovering dining out trend. Therefore, how can brands spot the opportunity to grow with the current challenges in the market?

Firstly, a better understanding of your buyers is essential as NIQ Consumer Panel Data reveals that the number of FMCG buyers are still increasing each year despite price increases plaguing all categories. There is also evidence to show that brands with a higher number of buyers are experiencing a higher frequency of purchase, which means loyalty will follow if you gain more buyers. Secondly, an increasing number of brands in your category should also not deter you as there is evidence that shows lots of opportunities to grow despite this. Categories such as hair conditioning, skincare and cosmetics are all enjoying an increase in buyer growth compared to last year. Lastly, it is understandable to be concerned about the dining out trend that is recovering among Indonesian consumers. However, although this trend is picking back up, we have evidence that shows the number of buyers who are purchasing food categories for in-home consumption is still increasing.

With all this in mind, let’s better understand your consumers and grow your brand with our Buyer Behavior Index. The most complete and updated report that delves into the intricate tapestry of shopper profile and their shopping behaviors, offering actionable insights to guide business growth.

Download our free report to get more insights on shopper dynamics and how NIQs Consumer Panel Data, together with our Buyer Behavior Index can help you grow your business.