In 2017, long before the pandemic began to change shopper behavior, stores were focused on a few key elements of the shopping experience. The ‘store within a store’ concept was taking hold, and health and wellness had become a priority. The front-end shopping experience was evolving and the 2-day shipping wars were well under way.
Once the pandemic hit, shopper priorities and behavior quickly started to shift, both online and offline. Front-end adaption became a critical component of the shopping experience offline, and the businesses that didn’t adapt struggled to keep their doors open.
Even as shoppers move towards a post-pandemic world, certain systems and behaviors are clearly here to stay. Check out our ‘Generational Trends and The 10th Shopper Mission’ presentation to learn more about:
- What shoppers expect from you in-store and online
- How important in-store shopping is to consumers
- Shopper preference for available shopping options
- How e-commerce has evolved with shoppers
For more information on updated shopper behavior and reinvention of the shopping process, join Erin Feeney-McKinney and Lakshmi Madabhushi, Ph.D. as they take a closer look at updated generational trends and the 10th shopper mission.
Vice President of Global Product Development
Lakshmi Madabhushi, Ph.D.
Global Commercial Leader