Manage Walmart Product Content from a Single Product Record with NIQ Brandbank
NIQ Brandbank’s Shopper Experience Platform Multichannel service combines retailer-ready optimized content, Walmart Retailer Channel connectivity, and GDSN-enabled product data to help brands accelerate item setup, improve content quality, and deliver better shopper experiences.
Partnered for Excellence in Content Creation
Empower Walmart shoppers with complete, accurate, and engaging product content.
NIQ Brandbank has expanded its CCP program collaboration with Walmart through our Shopper Experience Platform Multichannel service, enabling brands to manage both B2B and B2C product content from a single product record.
Through Walmart Retailer Channel connectivity and GDSN-enabled data management, brands can streamline item setup, maintain data accuracy, and publish high-quality content that supports both Walmart’s retailer requirements and shopper experience goals. The platform also enables brands to continually improve their content to ensure that it is consistently best-in-class.
By consolidating product content, retailer-specific attributes, and digital shelf content in one platform, brands can reduce complexity, improve operational efficiency, and get products to shelf faster.
Why Choose NIQ Brandbank
One Product Record. Multiple Channels.
Manage B2B and B2C content from a single source of truth. SXP Multichannel enables brands to create, validate and publish product information across Walmart Retailer Channels, GDSN, and digital commerce experiences without duplicating effort across multiple systems.
Improve Your Content Health Score
Access NIQ Brandbank’s content creation services and benefit from high-quality product data and images that meet Walmart’s stringent standards around the data and imagery content, ensuring your products are presented in the best possible light while achieving a higher content health score. The content health score is the percentage metric, between 0-100, that Walmart uses to measure the overall content quality of the items that are uploaded to Walmart.com.
Unmatched Accuracy and Consistency
NIQ Brandbank excels in delivering accurate, standardized product data and high-resolution images. Our comprehensive services ensure your product information is consistent across all platforms, enhancing consumer trust and boosting sales. From product titles and descriptions to ingredients, allergens, and nutrition information, we’ve got you covered.
Streamlined Processes
Say goodbye to the complexities of managing data and images, our automated self-service portal, BrandbankGO and expert team handle everything allowing you to focus on growing your brand.
Walmart Retailer Channel Connectivity
In addition to our existing distribution via e-commerce feeds, NIQ Brandbank now connects directly with Walmart through Retailer Channel integrations, enabling efficient delivery of retailer-ready product data and content. Combined with GDSN-enabled capabilities, brands can support item setup, content syndication, and ongoing maintenance through one unified platform.
Core Content that Enhances the Shopper Experience
Seamlessly integrate digital content and information to Walmart’s standards and enhance the overall shopper experience.
Complete Product Imagery
Captures Marketing Copy, Product Name, Ingredients List, and Nutrition Fact Panel
Impactful Core Content
Features Details, Benefits, Highlights, Ingredients, and Supplemental Content
One Product Record. Every Experience.
Create, manage and distribute product content across Walmart from one centralized platform.
Create & Validate
- Maintain core product data, retailer-specific attributes and digital content in one place
- Validate content against Walmart and industry requirements
Publish & Syndicate
- Deliver content directly through Walmart Retailer Channels
- Support GDSN-enabled product data exchange
Optimize
- Improve content quality and shopper experiences with ongoing content enhancements and data governance
Scale
- Expand across additional retailer channels and future distribution requirements without rebuilding your product content workflows.
How to get started!
If you are already an NIQ Brandbank partner:
Good news! For no additional cost we can have your existing product portfolio sent to Walmart. To do this, we simply need to validate your Walmart credentials to share your products with Walmart. Get in touch with your account manager today or reach us usenquiries@brandbank.com and we can arrange next steps
If you are missing any items please submit them via the Brandbank Go platform or speak to your Account Manager.
If you aren’t currently partnered with NIQ Brandbank:
Reach out to us directly at usenquiries@brandbank.com for a consultation and to get started.
FAQs
- How will Walmart leverage our content?
Our goal is to deliver a best-in-class online shopping experience with high-resolution images and comprehensive data points to ensure customers are well-informed about the products they want, so that they make the best purchase decisions for themselves and their families.
- Why are Walmart working with NIQ Brandbank?
With over 25 years’ experience managing digital product content, NIQ Brandbank is the leading global product content services provider in Europe and North America. Providing specialized processes and teams ensuring your products look their best in all formats and are represented in an accurate, consistent way.
- What is Walmart looking for?
To enhance the online shopping experience for customers by providing them with unrivaled content quality for all items across a multitude of categories.
- When can I expect my content to go live?
NIQ Brandbank content creation typically takes 5 days. Once you have approved your content with NIQ Brandbank it takes Walmart 1-5 days to go live with content depending on certain approval criteria.
- What if I am already working with NIQ Brandbank?
If your items are already set up then there’s nothing for you to do, Walmart will instantly have access to this content. If you are already working with NIQ Brandbank but not all your products are uploaded, then please speak with your Account Manager on how you can get those products added.
- Is there a cost for the service?
Yes, there is a cost to the service. NIQ Brandbank offers a lighter touch service all the way through to a full managed content creation service, with prices differing. Reach out to your NIQ Brandbank Account Manager for more information regarding pricing.
- What is Walmart Retailer Channel connectivity?
The Walmart Retailer Channel enables brands to publish retailer-ready product content directly through NIQ Brandbank’s Shopper Experience Platform. This helps improve content quality, streamline item setup processes, and reduce manual work required to manage Walmart product listings.
- What is GDSN and how does NIQ Brandbank support it?
GDSN (Global Data Synchronization Network) enables brands to exchange standardized product information with retailers and trading partners. NIQ Brandbank provides GDSN-enabled capabilities alongside retailer channel connectivity, allowing brands to manage B2B and B2C product content within a single platform.
- Do I need separate systems for Walmart and GDSN?
No. SXP Multichannel allows brands to manage Walmart Retailer Channel requirements and GDSN-enabled product data from one centralized product record, helping reduce duplication and improve efficiency.
- What are the benefits of a single product record?
A single product record helps brands maintain consistency, reduce manual effort, improve data quality, and accelerate product onboarding across retailer and digital commerce channels.
- Do I have to use Syndigo or 1WorldSync to share product data with retailers?
No. Many suppliers believe they are required to use a specific provider for product data syndication, but in many cases, there are alternative options available. NIQ Brandbank provides an affordable alternative approach through our Multichannel service, enabling brands to manage product content, retailer requirements, and GDSN-enabled data exchange from a single platform. This helps reduce the cost and complexity associated with managing multiple systems, while supporting both supply chain and digital commerce needs.
Ready to Get Started?
Whether you’re looking to improve Walmart content quality, streamline item setup, or simplify product data management, we’re here to help.
Connect with an NIQ Brandbank specialist to explore your options.