Media & AdTech Data Solutions

Preparing for a cookieless world means maximizing first-party data.

Uncover the Full View of audiences with NIQ first-party consumer purchase and behavior data. Panel match your data with NIQ’s globally renowned data sets to build Seed Audiences and pinpoint the right consumers fit for campaign outreach.

Why NIQ?
Why NIQ?

Amplify Your Reach

Elevate your Audience Measurement, Insights, and Retail Media Solutions by integrating your media data with NIQ’s world-class consumer insights. 

Unlock the power of Seed Audiences — built with first-party data – to confidently target audiences with precision and support privacy-first media strategies. 

What makes us different?
What makes us different?
Reduce audience costs 

Build lookalike models backed by retail purchase data

Tailor creative with precise insights

Be more creative and optimize spend with precise audience data

Uncover the Full View

Align media strategy to consumers’ ever-shifting behavior

Solutions
Solutions

Explore our Media + Adtech data solutions that allow you to measure advertising impact on sales, consumer behavior, and optimize campaigns for business success.

 

Related Insights
Related Insights

Unlock the Full View

Let’s collaborate to identify tailored solutions that propel your customer journeys and fuel your innovation and vision. Let us know your challenges and we’ll share our expertise.