Analysis
Media & AdTech Data Solutions
Preparing for a cookieless world means maximizing first-party data.
Uncover the Full View of audiences with NIQ first-party consumer purchase and behavior data. Panel match your data with NIQ’s globally renowned data sets to build Seed Audiences and pinpoint the right consumers fit for campaign outreach.
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Elevate your Audience Measurement, Insights, and Retail Media Solutions by integrating your media data with NIQ’s world-class consumer insights.
Unlock the power of Seed Audiences — built with first-party data – to confidently target audiences with precision and support privacy-first media strategies.
Reduce audience costs
Build lookalike models backed by retail purchase data
Tailor creative with precise insights
Be more creative and optimize spend with precise audience data
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Align media strategy to consumers’ ever-shifting behavior
Explore our Media + Adtech data solutions that allow you to measure advertising impact on sales, consumer behavior, and optimize campaigns for business success.
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