Analysis
Brand & Media
Plan with a full view of markets and consumers, optimize creative, reach high-value audiences, measure media delivery, and prove the outcomes of every investment.
Build stronger brands and make media work harder.
Media performance is shaped long before a campaign goes live, and proven long after an impression is delivered. Marketers need to understand the market, choose the right media, develop effective creative, reach the right audiences, and connect investment to real outcomes.
NIQ brings these actions together. Our Brand & Media portfolio combines market, consumer, media, and purchase intelligence with analytical expertise to help brands, advertisers, agencies, and media owners improve performance across the full media lifecycle.
Our Brand & Media solutions
Marketing Planning
Use marketplace and consumer intelligence to identify and size new opportunities, understand audiences, evaluate the competitive landscape, and decide where media investment can have the greatest impact.
Audience Activation
Move beyond demographics to identify high-value targets with purchase-based behavioral intelligence from NIQ. Use ready-to-activate and custom audiences to sharpen targeting across screens or enrich your first-party data with NIQ attributes to create new targeting segments.
Media Measurement
Use media measurement and software solutions across video, audio, digital, and cross-media. Combined with NIQ’s consumer data these insights demonstrate how media influences consumer behaviour and business outcomes.
Outcome Measurement
Quantify how marketing investments impact sales, brand perception, and ROI. Use marketing mix modeling, sales lift, and custom measurement to optimize channels, markets, budgets, and future marketing plans.
Creative Optimization
Identify which creative ideas are most likely to work, diagnose what drives attention, emotion, memory, and brand lift, and turn those insights into clear actions before and during activation.
Answer the questions that move marketing forward
- Where is the greatest market opportunity for my brand or portfolio?
- Which channels and markets should receive more investment?
- Which creative executions will drive the strongest in-market response?
- Who are my highest-value audiences, and how can I reach them efficiently?
- Did the campaign deliver the intended reach, frequency, and engagement?
- What did marketing contribute to sales, brand growth, and ROI?
- Who is watching, listening to, or visiting my content?
Why NIQ
58% higher market share
reported by brands that generate strong consumer experiences through a well-executed advertising strategy.
42% of consumers
exclusively buy brands that appeal to their beliefs, values, or ideals, making a well-defined marketing strategy essential.
30% of revenue
the average attributed to brand strength, which is directly impacted by a data-driven media strategy.
Case Study
Optimizing brand strategy in diverse markets.
Intersport teams up with GfK to optimize its brand strategy.
Case Study
A powerful partnership answering key business questions
IKEA Austria uses the full range of GfK’s solutions to operate in an extremely competitive sector
Ebook
Build, activate and showcase an irresistible brand
Get your entire business behind your brand by linking brand performance to market reality, revealing the true contribution of your brand efforts to commercial success.
Discover the secrets to building a strong brand that generates more demand and delivers more value.
Featured Product
NIQ Brand Architect
Develop successful brand strategies that connect with your consumers, increase your brand strength, and deliver remarkable brand experiences.
Unlock your solution todayNIQ BASES
Great creative is a competitive advantage
With tools across the spectrum from deep optimization and validation to compact and agile, NIQ BASES provides foundational, scalable learning from every ad.
Unlock your solution today
