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Brand & Media

Build a strong brand and improve marketing and advertising effectiveness.

Solutions / Brand & Media

Solutions

For marketing leaders, delivering growth depends on your ability to build a strong, resilient brand that endures through change. You also have to continually reinforce and leverage this brand strength through effective marketing strategies and activation–all while tangibly demonstrating your impact on commercial outcomes.

NIQ’s Brand and Media solutions helps you accomplish all of this with data and expertise that put the consumer at the heart of your brand and marketing strategy. Our industry-leading suite of solutions provides a holistic view of your brand and media strategy performance and transforms that information into actionable insights. With our guidance, you can create best-in-class shopping experiences for your consumers with an effective, seamless advertising strategy that leverages personalization and better product discoverability.

Our Brand & Media solutions

Media Planning

Use marketplace and consumer intelligence to identify and size new opportunities, understand audiences, evaluate the competitive landscape, and decide where media investment can have the greatest impact.

strategy planning

Audience Activation

Move beyond demographics to identify high-value targets with purchase-based behavioral intelligence from NIQ. Use ready-to-activate and custom audiences to sharpen targeting across screens or enrich your first-party data with NIQ attributes to create new targeting segments.

Explore Audience Activation
price and promo data

Media Measurement

Transform how advertising and content are planned, bought and sold. Powered by GfK intelligence our measurement technology solutions fuel media currencies relied on by clients across the world.

Explore Media Measurement
headphones

Creative Optimization

Identify which creative ideas are most likely to work, diagnose what drives attention, emotion, memory, and brand lift, and turn those insights into clear actions before and during activation.

Explore Creative Optimization
business man in a computer

Outcome Measurement

Quantify how marketing investments impact sales, brand perception, and ROI. Use marketing mix modeling, sales lift, and custom measurement to optimize channels, markets, budgets, and future marketing plans.

Man sitting in front of a computer, looking at the data on his monitor

Brand Health

Track how your brand is perceived over time, understand what drives brand strength, and see where to act to keep your brand growing.

Explore Brand Health
Man sitting in front of a computer, looking at the data on his monitor

Answer the questions that move marketing forward 

  • Where is the greatest market opportunity for my brand or portfolio? 
  • Which channels and markets should receive more investment? 
  • Which creative executions will drive the strongest in-market response? 
  • Who are my highest-value audiences, and how can I reach them efficiently? 
  • Did the campaign deliver the intended reach, frequency, and engagement? 
  • What did marketing contribute to sales, brand growth, and ROI? 
  • Who is watching, listening to, or visiting my content?

Why NIQ

58% higher market share

reported by brands that generate strong consumer experiences through a well-executed advertising strategy.

42% of consumers

exclusively buy brands that appeal to their beliefs, values, or ideals, making a well-defined marketing strategy essential.

30% of revenue

the average attributed to brand strength, which is directly impacted by a data-driven media strategy.

case study optimizing brand strategy in diverse markets

Case Study

Optimizing brand strategy in diverse markets.

Intersport teams up with GfK to optimize its brand strategy.

Let’s partner up

Case Study

A powerful partnership answering key business questions

IKEA Austria uses the full range of GfK’s solutions to operate in an extremely competitive sector

Let’s partner up

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Ebook: Build, activate and showcase an irresistible brand

Ebook

Build, activate and showcase an irresistible brand

Get your entire business behind your brand by linking brand performance to market reality, revealing the true contribution of your brand efforts to commercial success.

Discover the secrets to building a strong brand that generates more demand and delivers more value.

NIQ Brand Architect

Develop successful brand strategies that connect with your consumers, increase your brand strength, and deliver remarkable brand experiences.

Unlock your solution today

NIQ BASES
Great creative is a competitive advantage

With tools across the spectrum from deep optimization and validation to compact and agile, NIQ BASES provides foundational, scalable learning from every ad.

Unlock your solution today
Related Insights
Christoph Frechen – General Manager Global Marketing

Intersport International Corporation (IIC)

“GfK brand architect has been invaluable in providing us with strong consumer insights on how our brand is perceived by the target audience, and how consumer expectations and preferences are developing over periods of time. The insights gained have been very much appreciated across the organization including national and international teams working on brand, marketing, retail and category management. The fact that all results are easy and intuitively to use in the dashboard has been key. This enabled us to quickly draw conclusions across the teams and markets – with GfK on hand to provide consultancy and support where it was needed.”

Nespresso

“The challenge that all companies face today is to better understand customers, as they expect brands to know who they are, and to use that knowledge to provide meaningful content and services. Customers expect each brand interaction to be a memorable experience, so it is very important to provide valuable content that allows them to co-create. They also expect all things to be quick & easy.


Consumers are constantly exposed to brand messaging and other stimuli and so their purchase decision represents the combination of both emotional and rational aspects. Therefore, it is essential to understand all the factors that make a consumer prefer one brand over another. GfK’s new brand framework helped us do exactly this. Using the approach, we understood better how purchase decisions were made, and in particular how and why consumers switch between brands. Brand Architect gave us new insights and it helped us develop more personalized experiences that better engaged with our customers, and ultimately help create their lifetime value for Nespresso.”

NIQ’s Product Finder

Explore our Innovative product offerings to unlock the Full View™

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