Success, Elevated
Whether you’re renovating your brand, launching a new product or service or developing new marketing activations, NIQ BASES will elevate your in-market success through practical, action-oriented insights underpinned by the industry’s gold standard predictive models.
Only NIQ BASES continuously updates its models with the world’s largest set of behavioral data, giving you the confidence to make the right decisions in a rapidly-changing world.
The NIQ BASES formula for Success
In-market success requires a winning combination of…
Outstanding
Ideas
Identify growth opportunities, screen ideas and claims, and build the ideal concept for your consumer
Superior
Products
Optimize product formulations, assess concept-product fit and verify the full mix
Strong
Activation
Confirm ideal assortment and pricing, perfect pack, optimized advertising, and forecast with superior accuracy
Impact on your success
Companies working consistently with NIQ BASES experience measurable improvements to their outcomes.
Sales
+55%
Sales per innovation vs. category average
Repeat
+90%
more repeat buyers
Price
+3.4%
Increase in equalized unit price*
Ad
+20%
Lift in ad-driven sales
Share
+2.8%
Increase in value market share*
*outside inflationary periods
Contact us to discuss how we can validate our impact to your business.
How we do it
We are committed to excellence. Working with NIQ BASES means you can expect the following:
1
Data quality
-always
Poor data yields unreliable results. Our gold-standard respondent data and predictive models ensure unparalleled accuracy and reliability.
2
Actionable
Insights
Research results are translated into specific guidance on actions required to ensure you hit your KPI’s and deliver in-market success.
3
Subject Matter
Experts
Every project is led by a subject-matter expert, from demand, idea & concept, through to product & sensory, forecasting, pack, ad and portfolio.
4
Configured to
your needs
Off-the-shelf or tailored research solutions, aligned to the initiative requirements and your budget.
5
Proprietary &
Validated
Proven impact on in-market outcomes with independently validated models and long-standing client satisfaction.
6
Industry-leading
methods
You will always have access to the latest advances and methods, including non-conscious research and cutting-edge AI & ML solutions.
Resources
Valuable insights and knowledge, created to elevate your success.
View all
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