NIQ BASES

Success, Elevated

Whether you’re renovating your brand, launching a new product or service or developing new marketing activations, NIQ BASES will elevate your in-market success through practical, action-oriented insights underpinned by the industry’s gold standard predictive models.

Only NIQ BASES continuously updates its models with the world’s largest set of behavioral data, giving you the confidence to make the right decisions in a rapidly-changing world.

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Impact on your success

Companies working consistently with NIQ BASES experience measurable improvements to their outcomes.

Sales

+55%

Sales per innovation vs. category average

Repeat

+90%

more repeat buyers

Price

+3.4%

Increase in equalized unit price*

Ad

+20%

Lift in ad-driven sales

Share

+2.8%

Increase in value market share*

*outside inflationary periods

Contact us to discuss how we can validate our impact to your business.

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The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief. This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.