Intelligence. Now even smarter.
NIQ Optiq is an AI insights agent accessible within NIQ tools and frontier LLMs. It gives your teams a more powerful way to put trusted, licensed NIQ intelligence to work across the tools and workflows they rely on every day.
Get answers faster and uncover what drives performance.
- Built on trusted NIQ intelligence
- Reveals key drivers behind results
- Helps you focus on what matters next
- Connects with the AI tools you already use
Maximize AI impact
What if trusted NIQ intelligence was available in your AI tools?
Ask questions in natural language, connect NIQ intelligence to the AI tools your teams already use, and build AI-powered workflows with greater clarity and confidence.
Work wherever your teams work
Web + iOS & Android
Optiq Chat + Mobile
Ask business questions in natural language and access trusted NIQ intelligence in Discover or on the go.
API & Integrations
Optiq Bridge
Bring NIQ intelligence into the AI tools your teams already use, including leading enterprise LLM environments.
Experimentation
AI Usage Rights
Use licensed NIQ intelligence in approved AI workflows with greater clarity, confidence, and flexibility.
Who it’s for
Built for smarter decisions
Different roles ask different questions. Optiq equips every team with the insights they need to move from data to action with speed and confidence.
See the questions Optiq can answer
Ask anything about your business
Optiq analyzes NIQ intelligence, identifies key performance drivers, and shows what to investigate next.
Frame the market
You ask: Can you do a category analysis for pasta sauce?
Optiq answers: Pasta sauce, latest 13 weeks. The category is worth $412M and growing +3.1% vs last year. Premium and organic sub-categories drive nearly all of the growth, while standard red sauce is flat. Private label gained +0.4pp of share in the same period.
Compare the competitive set
You ask: How did my brands perform vs. key competitors L13W?
Optiq answers: Your brands vs. the comp set, latest 13 weeks. Your portfolio grew +1.4% — real growth, but below the category’s +3.1%, so share slipped to 18.2% (−0.3pp). Casalina held share in premium; Verdano lost 0.5pp in standard red. Of your four key competitors, only Rustica outpaced the category, gaining +0.6pp on the back of organic.
Positioning story
You ask: Compare price positioning for my brands vs. competitors.
Optiq answers: Price positioning, latest 13 weeks. Casalina sits at $4.29 average price, a 12% premium to the category — and holds it, with volume flat. Verdano is priced at $3.15, near parity, but has been discounted 6 of the last 13 weeks, pulling its realized price below Rustica’s. Rustica raised price +3% and still gained share.
Effectiveness lens
You ask: What % of P13W sales were on promo, and how effective?
Optiq answers: Promotional performance, latest 13 weeks. 34% of your sales were sold on promotion, up from 29% a year ago. Feature-and-display drove the strongest lift at 2.4x baseline, while price-only cuts returned 1.1x — barely above what you’d have sold anyway. Verdano’s deep discounts added volume but not incremental profit.
Differentiation
Not generic AI. NIQ intelligence.
Optiq is data-first, not text-first. It is designed to work with trusted NIQ intelligence, apply business meaning, and help teams reach responses they can use with greater confidence.
Others offer
Searching across multiple AI tools
Navigating static dashboards
Combining data from different sources
Switching between disconnected platforms
Optiq delivers
Trusted answers backed by NIQ intelligence
Instant insights in natural language
A single, harmonized view of the market
Intelligence embedded in everyday workflows
Use the result to keep exploring, prepare the story, and move the decision forward.
See Optiq in action
Explore how NIQ Optiq helps your teams put trusted, licensed NIQ intelligence to work across everyday tools, workflows, and decisions.