Are you ready to join the quest for next?
NIQ helps you identify your next market, deliver your next invention, or meet your next customer.
The Full View
With a comprehensive view of where consumers shop, the media they consume, and the terms they search, we know exactly where your market growth is coming from today and where to find it tomorrow.
Delivering intelligence
Our artificial intelligence is powered by human intelligence, to ensure the guidance we give you is rooted in real human behavior and deeply human truths. We help you truly understand what people are buying, thinking, feeling, and doing.
Next level expertise
Planning for the future demands expert guidance. NIQ combines globally trusted data, gold-standard analytics, and unmatched industry expertise to help you gain clarity from complexity and make your next move with confidence.
Welcome to NIQ’s ecosystem
Our comprehensive data, expert analysis, and advanced AI technology helps you understand the global retail landscape and find the next step on your roadmap to growth.
Innovation
Identify white spaces, build competing value propositions, and optimize product experiences.
Find your next breakthrough
Market Measurement
Grow your business and market share with a complete view of performance across categories, channels, and global markets.
Find your next solution
Analytics & Activation
Unlock your full potential with solutions for e-commerce optimization and supply chain management.
Find your next route to market
Consumer Behavior & Insights
Understand who your consumers are, how they shop, what they buy, and why.
Find your next customer
Brand & Media
Improve marketing effectiveness using data and insights to put the consumer at the heart of your strategy.
Find your next campaign
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