30 Days.
30 Insights.
Smarter Decisions.

Holiday seasons bring people together. Do you know what unites your consumers? Analyze their purchases, clicks, and trends to uncover their motivations.

30 Days of Ramadan

Ramadan is a key period for consumer behavior shifts. Shopper habits evolve and new trends emerge across FMCG and Technology & Durables during this time. The right decisions can make all the difference.

Over the next days of Ramadan, we share key insights on what’s driving sales, which categories are thriving, and how online and offline behaviors are changing across Türkiye, Saudi Arabia, United Arab Emirates, Oman, Qatar, Egypt, Jordan, Lebanon, and Morocco.

Our insights are based on April–May in 2022 and March–April in both 2023 and 2024. Let’s turn them into real growth for your business!

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Your insights end here. Your Omnichannel Strategy starts now

Online sales in the Middle East and North Africa shift significantly during Ramadan. NIQ’s Omnichannel Commerce solutions provide precise item-level data to optimize performance across categories, retailers, and channels in FMCG and Technology & Durables sector.

Let’s turn these seasonal insights into real growth for your business!

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