As the data partner to Whole Foods Market, NIQ helps brands uncover new growth opportunities.

Understanding key metrics like category velocity compared to competitors can help you gain valuable insights to drive your business forward. But that’s just the tip of the data iceberg.

Recently, we enhanced our data reporting by providing more detailed random weight descriptions and improving the differentiation between online and offline sales, delivering even greater granularity. These changes affect key categories such as Bakery, Bulk Bin, Deli, Floral, Produce, Meat, and Seafood, providing a clearer and more accurate view of your performance in the market.

Our ad-hoc reports, starting at $500, provide an insider’s look at how your brand or competitors’ brands perform in Whole Foods, the number one natural food retailer, based on Whole Foods’ actual data.

For even deeper insights, our Whole Foods database uses Whole Foods’ Retailer Defined Hierarchy (RDH) – you’ll see the data the same way as your Whole Foods buyers. You’ll have access to the full competitive landscape for your products (and Private Label) down to UPC-level granularity. Below are the key benefits:

• Actual Whole Foods data, direct from the retailer
• Whole Foods Defined Hierarchy – data defined and understood by Whole Foods
• Full Competitive Set – UPC Granularity 
• Private Label Unmasked -down to an item/UPC level
• Remaining Market access – understand where the competition is
• Geographical Alignment – Whole Foods 6 regions 
• Pre-Build Dashboards (see what your buyer(s) are looking into)
• Weekly Data Refresh, Scheduled Reporting
• Trust – Whole Foods relies on the most valuable data

Ready to get started? Complete the form to schedule a call with our data experts and start growing your business today.