Why our clients love NIQ data

Vetnique

1. I love NIQ data because…NIQ data is easy to use and understand while being robust and comprehensive.  It’s leveragable for customer line reviews, JBP sessions, monthly meetings and positions us as a category captain even as an emerging brand.  The data is trusted and highly reliable and often considered the “gold standard” in the industry for retail POS data.  Being able to confidently present insights and action plans from NIQ data is incredibly valuable.
2. How has NIQ data improved your decision-making? We leverage NIQ data in multiple ways from understanding our business performance, white space opportunities, competitive market and customer positions to SKU level velocities and item gap opportunities.  Tracking everything from share and growth rates to distribution, productivity and assortment has allowed our brand to continue to post strong growth year over year.  We are no longer just comparing self to self but able to really understand the competitive landscape and our areas of opportunity within it for us and our retail partners.
3. What makes NIQ data stand out? The ability to trust in the data.  The variance level on NIQ data vs retailer direct data is so small that it is considered reliable without question even when presenting to the most data resistant customers.  Additionally, the webinars and ongoing learning provided is very beneficial to our team and used for shared learning with our teams.  Lastly, it is the customer partner that we have in our account manager.  She is incredibly responsive and able to help us navigate systems and platforms whenever needed.  Having a true partner has yielded better adoption rates of tools as well as increased data use and consumption across our team.

Shana Merritt – Sr. Director, Analytics