Commentary
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Report
Why our clients love NIQ data
NIQ clients discuss what drives them and how they maintain their competitive edge.
In these videos, our clients share how NIQ data has helped their brand. Watch as they discuss specific benefits, product launches, and why data helps their brand stay ahead of competitors.
Hear from our clients at Global Pet Expo 2025
Wondercide
We chatted with Anthony Quinn, Head of Sales for Pet Specialty, Wonderside LLC.
Whitebridge
We chatted with Joe McIver, Brand Director at Whitebridge Pet Brands.
Vital Essentials
We chatted with Ashley Lee, Vice President of Brand for Vital Essentials.
Scoular
We chatted with Jordan Seitz, Merchant, Scoular.
Pets + People
We chatted with Tiffany Salmon, VP Sales & Licening, Pets + People.
MPM
We chatted with Randy Besio, Category Analyst, MPM.
Kradle
We chatted with Chester Dixon, Analytics Director, Kradle.
KENT® Corporation
We chatted with Brooke Tjaden, Category Management & Business Analyst Manager, Kent Pet Group.
ADM
We chatted with Colton Clason, Sr. Marketing Manager, ADM.
Stella & Chewy’s
We chatted with Gabe Bodnar, Director of Sales Strategy, Stella & Chewy’s.
Caledon Farms
We chatted with Brendan Beamish, Director of Sales, Caledon Farms.
Vetnique
- I love NIQ data because…NIQ data is easy to use and understand while being robust and comprehensive. It’s leveragable for customer line reviews, JBP sessions, monthly meetings and positions us as a category captain even as an emerging brand. The data is trusted and highly reliable and often considered the “gold standard” in the industry for retail POS data. Being able to confidently present insights and action plans from NIQ data is incredibly valuable.
- How has NIQ data improved your decision-making? We leverage NIQ data in multiple ways from understanding our business performance, white space opportunities, competitive market and customer positions to SKU level velocities and item gap opportunities. Tracking everything from share and growth rates to distribution, productivity and assortment has allowed our brand to continue to post strong growth year over year. We are no longer just comparing self to self but able to really understand the competitive landscape and our areas of opportunity within it for us and our retail partners.
- What makes NIQ data stand out? The ability to trust in the data. The variance level on NIQ data vs retailer direct data is so small that it is considered reliable without question even when presenting to the most data resistant customers. Additionally, the webinars and ongoing learning provided is very beneficial to our team and used for shared learning with our teams. Lastly, it is the customer partner that we have in our account manager. She is incredibly responsive and able to help us navigate systems and platforms whenever needed. Having a true partner has yielded better adoption rates of tools as well as increased data use and consumption across our team.
Shana Merritt – Sr. Director, Analytics
Hear from our clients at CHFA Vancouver 2025
Canterbury Coffee
We chatted with Kaeley Avery, Social Media Lead at Canterbury Coffee to learn how NIQ data has helped their brand succeed.
St. Jean’s
We chatted with Greg Smith, VP Sales at St. Jean’s to learn how NIQ data has helped their brand succeed.
Suku Vitamins
We chatted with Alexandra Azouri, Vice President at Suku Vitamins to learn how NIQ data has helped their brand succeed.
Maple 3
We chatted with Yannick Leclerc, General Manager at Maple 3 to learn how NIQ data has helped their brand succeed.
Bioitalia
We chatted with Edward Doyle, Vice President North American Market at Bioitalia to learn how NIQ data has helped their brand succeed.
The Clorox Company (French)
We chatted with Julie Pellicelli, Customer Manager at The Clorox Comany to learn how NIQ data has helped their brand succeed.
Thirsty Buddha
We chatted with Sabrina Silvestri , Brand Manager at Thirsty Buddha to learn how NIQ data has helped their brand succeed.
Stash Tea
We chatted with Matt LeBeau, LeBeaeu Excel President at Stash Tea to learn how NIQ data has helped their brand succeed.
The Clorox Company
We chatted with Julie Pellicelli, Customer Manager at The Clorox Comany to learn how NIQ data has helped their brand succeed.
Cove
We chatted with Paul McCarron, Director of Sales at Cove to learn how NIQ data has helped their brand succeed.
Jordan’s
We chatted with Simon Small, GM of Americas at Jordan’s to learn how NIQ data has helped their brand succeed.
Kradle
We chatted with Chester Dixon, Analytics Director, Kradle.
