New York, NY, July 16, 2019 — World Pet Association (WPA) and Nielsen (NYSE: NLSN) announced today the solidification of a new relationship, naming Nielsen as WPA’s insights provider. Through this relationship, WPA members will have the opportunity to engage with Nielsen’s world class data to gain access to pet data and thought leadership.
For nearly 70 years, WPA has brought the pet world together by providing quality interaction and education for manufacturers and retailers to encourage healthy, happy pet relationships and a thriving pet industry. With this announcement, WPA will continue its tradition of connecting members with necessary industry resources. Given the rapid changes happening within the consumer pet retail industry, insights are now an essential element for driving business growth. Through Nielsen data, WPA members can now gain greater visibility into consumer and market trends that will enable the data-driven decisions needed to help members grow.
‘The pet industry landscape is changing at an incredibly rapid rate, and good quality data has the power to strengthen our ability to keep pace with the currents moving our industry forward,’ said Jacinthe Moreau, President of WPA. ‘For our members, it was important that we align with a data provider of Nielsen’s stature and offer the most comprehensive and highest-quality insights available within the pet space. Nielsen offers the industry a holistic view of pet retail across both specialty and non-specialty channels, making this a noteworthy alliance for our association.’
‘Nielsen is committed to helping companies of all sizes within the pet industry unlock future growth in the booming pet segment,’ said Raha Alavi, SVP of Nielsen’s Retail Services. ‘Over the past few years we have made great strides in expanding our resources to better serve the unique needs of the pet channel. We are thrilled to be working with WPA, and we look forward to cultivating a meaningful relationship with WPA members.’
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
NielsenIQ Media Relations