New agreement expands critical drug-store channel read
Chicago, IL – May 2, 2022 – Today, NielsenIQ, the world’s leading retail measurement and consumer analytics firm, announced it has become Rite Aid’s primary data and analytics provider. With this enhanced relationship, NielsenIQ becomes the exclusive supplier collaboration partner for Rite Aid, overseeing collaboration rights for customer analytics, supply chain, and category management to drive business growth.
With this new exclusive provider agreement, Rite Aid will gain access to NielsenIQ’s Connect platform, unlocking access to the industry’s most trusted and comprehensive consumer packaged goods (CPG) data. With advanced cloud-based data management, analytics, and visualization capabilities this platform combines granular datasets with extensive, and analytic solutions for faster, more definitive insights.
“We value our long-standing relationship with Rite Aid and are delighted to be entrusted with their end-to-end category management and supplier collaboration program,” says Jamie Clarke, Head of North America Retail, NielsenIQ. “Becoming a more integrated partner will allow us to provide a stronger overall view of the drug channel and assist Rite-Aid in delivering the products and services their customers demand.”
After nearly two years of pandemic-related disruption, CPG sales achieved record growth in tandem with stubborn supply chain issues. To confront the challenges that have emerged in today’s new retail landscape, NielsenIQ will provide Rite Aid comprehensive category management, supply chain and customer analysis tools. These tools will help Rite Aid formulate strategies and put critical resources into place to manage today’s uncertainty while laying the groundwork for future success.
“We are looking forward to strengthening our exclusive partnership with NielsenIQ,” says Nate Newcomer, GVP Category Management Support Service, Rite Aid. “Their advanced technology and comprehensive analytics will provide us with stronger customer insights, enhancing our ability to provide consumers with the products they need to support their overall health and well-being.”
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.
Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth.
NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com.
About Rite Aid Corporation
As the trusted, everyday care connector, Rite Aid drives lower health care costs through better coordination, stronger engagement, and personalized services that help you achieve whole health for life. We provide an array of whole being health products and services for the entire family through approximately 2,450 retail pharmacy locations across 17 states. Through Elixir, we provide pharmacy benefits and services to millions of members nationwide. For more information, www.riteaid.com.