Success Story
Business Drivers
NielsenIQ Business Drivers analytical models identify which in-market causals are driving volume gains or losses.
Market level sales data is not enough
Market level sales data can identify a problem, but not the cause. In today’s competitive environment you need to be able to disentangle multiple causals to understand why your products’ performance is changing.
- Quickly explain “why”
- Understand the competition
- Increase efficiencies
Accompanying Visual Element
Uncover the true drivers of volume
A more detailed product description, with a simple, accompanying visual. This can be an image or video.
1
Proprietary methodology
NielsenIQ’s proprietary methodology determines causality – not correlations – so you know which driver really impacted performance.
2
40+ contribution factors
Over 40 factors are considered when calculating drivers, including (but not limited to) actual sales, distribution, competitor, trends, and promotions.
3
Intuitive dashboard
Interactive visualizations simplify insights and enable decision-makers across the entire organization.
Want more ways to facilitate decisions instead of analyses? Check out NielsenIQ Enriched Events & NielsenIQ Opportunities.
NielsenIQ Enriched Events
NielsenIQ Enriched Events offers a weekly promotion feed for what is happening to you and your competition.
NielsenIQ Opportunities
Find the best ways to improve performance on your preferred products, markets and metrics.
How can we help?
You need SEO but not sure where to start? Don’t worry the NIQ Brandbank team is here to help and advise you on what is needed to optimise your discoverability.
Frequently Asked Questions
- How do Business Drivers help identify what is impacting performance for a target audience?
NielsenIQ Business Drivers uses AI-powered, SKU-level models to decompose sales performance into the key business drivers affecting a target audience. By analyzing price, promotion, distribution, competition, and trends, it explains why performance is changing rather than just showing that it has changed.
- How does Business Drivers support customer segmentation analysis?
Business Drivers enables customer segmentation analysis by quantifying how key business drivers impact performance across products, markets, and segments. AI-driven attribution models reveal which drivers resonate most with different customer segments, improving targeting and decision-making.
- What is the difference between business drivers and sales drivers in Business Drivers?
In Business Drivers, sales drivers are the measurable outcomes, while business drivers are the underlying factors causing those outcomes. AI-based decomposition links sales changes to controllable and uncontrollable drivers such as pricing, promotions, distribution, competition, and trends.
- How does Business Drivers support customer analysis focused on business value drivers?
Business Drivers supports customer analysis by quantifying business value drivers at SKU, brand, and market levels. AI-powered attribution highlights which factors deliver the greatest value impact, enabling prioritization of high-impact actions.
- How does Business Drivers connect audience segmentation to a target audience?
Business Drivers connects audience segmentation to target audiences by revealing which performance drivers matter most across different segments. AI-driven decomposition ensures audience strategies are built on observed behavioral and market drivers rather than assumptions.
- What are the key business drivers identified by NielsenIQ Business Drivers?
NielsenIQ Business Drivers identifies key business drivers including pricing, promotion mechanics, distribution, competition, and market trends. AI-based models quantify the contribution of each driver to explain performance changes accurately.
- How does Business Drivers enhance customer analysis and segmentation accuracy?
Business Drivers enhances customer analysis and segmentation accuracy through store-level, weekly AI models. This granular approach reveals how different customers and segments respond to pricing, promotion, and distribution changes.
- Why is audience segmentation more effective when combined with Business Drivers?
Audience segmentation becomes more effective with Business Drivers because AI-based attribution explains which drivers influence each audience’s purchasing behavior, enabling more precise and actionable targeting strategies.
- How does AI improve the accuracy of Business Drivers analysis?
AI improves the accuracy of Business Drivers analysis by using proprietary modeling, store-level data, and attribution autonomy to consistently quantify the contribution of over 40 in-market variables driving performance.
- How do Business Drivers reveal the most important sales and business value drivers?
Business Drivers reveals the most important sales and business value drivers by decomposing performance into actionable factors. AI-powered insights show which drivers should be prioritized to improve sales, profitability, and long-term value.