A snippet from the full article on gfk.com:

AI technology has played an integral role in GfK-NIQ’s operational landscape for many years. Our flagship market, consumer, and brand intelligence product gfknewron would not be possible without AI. Early this year, inspired by the ChatGPT phenomenon, we decided to make AI the centerpiece of our 2023 brand-building initiative. As innovators in the AI-powered data insights field, we embraced the opportunity to demonstrate our forward-thinking approach to AI in a fun, lighthearted, and engaging manner. Additionally, we wanted a unique idea to showcase our leadership in the CMO arena while putting our capabilities to the test with a swift, effective, and relevant top-of-funnel brand campaign. 

Thanks to our innovative efforts in bringing the Human vs AI campaign to life, it not only resonated deeply with our audience and gained significant traction on social media, but also garnered recognition from esteemed industry awards. 

Our campaign won Silver in the “Best Use of AI” category at the B2B Marketing Awards 2023. This award places us among a distinguished group of brands that have showcased exceptional creativity and innovation in their respective fields this year.