Covering more than 800 FMCG e-retailers across the big five Western European markets, NIQ’s new solution offers a first-of-its-kind full view of online and offline market trends, providing retailers and manufacturers with a fully comprehensive sales measurement tool
London, UK April 25, 2023 — NIQ today launches an industry-first Omnisales solution in France, Germany, Italy, Spain and Great Britain, providing manufacturers and retailers full view coverage of
online and in-store sales. This is an important milestone for NIQ after previous major investments in omnichannel, to which the acquisition of Foxintelligence in December 2021 contributes.
Omnichannel intelligence fuels a Full View understanding
As the leading authority in consumer intelligence, NIQ’s new Omnisales product integrates and harmonizes NIQ’s substantial data assets across point-of-sale (POS) retail measurement data and Foxintelligence’s crowdsourced online purchase data. The latter is based on the biggest e-shopper panel (more than 3 million panelists globally) and more than 250k e-shoppers for each market in Western Europe (France, Great Britain, Germany, Spain and Italy), the largest GDPR compliant panel in Europe. Together, these data sets produce the most robust omnisales and total market share numbers in the industry.
Omnisales allows manufacturers and retailers to unlock a complete and true picture of market size and trends, understand differences between online vs offline, analyze the different online channels and
learn the key drivers of category/segment/brand sales trends.
“NIQ is the only one who can offer the full view of online and offline market trends. Omnisales covers more than 800 FMCG e-retailers across the big five Western European markets and provides transparency of selected individual e-merchants. A unique, full view which hasn’t existed so far” says Beate Lohrmann, Product Lead E-Commerce Western Europe at NIQ.
Lohrmann continues: “Omnisales is built on our expertise of coding sales data-harmonizing massive, complex direct retail data of online and offline purchases and millions of e-receipt data,
along with leveraging algorithms of machine learning to produce precise and stable data insights. We believe the rigor in the measurement is as vital as the strategic business decisions that the insights inform.”
Please read here to know more about Omnisales.
