Newscenter Article

NIQ reaches 1 million followers on LinkedIn

Newscenter Article

NIQ reaches 1 million followers on LinkedIn

We’ve reached 1 million followers on our LinkedIn account

a major milestone since our profile creation three years ago


Because productivity and data richness grow exponentially whenever there are technological revolutions. As tech evolves, the requirements of the markets we serve grow. 

Enter The FullView™ .  

Our pursuit of the Full View has led us over the last three years to invest in richer data and best-in-class technology.  

And we’ve become the leader in consumer intelligence – reaching 1 million followers on LinkedIn. 

Our investments in richer data come from: 

  • Our Mergers and Acquisitions – Brandbank, Fox, Data Impact, GfK, CGA, etc. 
  • Collaborations we have with the NielsenIQ Partner Network 
  • And the retailer data and relationships that enrich our insights 

Best-in-class technology refers to investments like Discover, our own GenAI, Ask Arthur, and collaborations like we’ve done with Intel. 

It’s our relentless pursuit of the full view that is driving our growth as a company and why: 

We are ingesting more data to power our insights

  • A handful of years ago we managed 6.5M items a week. We’re now managing over 83.5 million items on a weekly basis in the U.S. That’s almost 13X just a few years ago. And 83.5 million is just a tiny drop in the much larger ocean of POS data we get from our retailers. 
  • We process 163 Bn total records – this is 15% higher than the total records processed by Visa.  

Our clients are consuming more data

  • Our Discover product On Demand datapoint consumption has gone from 100B in 2022 to 2.2T in 2023  – a 22X increase for just the US – if we add EU and LATAM – we’re trending toward 6T datapoints in 2024.

We are delivering more data

  • We’ve seen a 150% increase in just 12 months – from 20T data points delivered to clients through extracts in 2022 to 50+ T in 2023, and this is just in the United States. 

But it’s mainly thanks to you, our community of partners, clients, and associates 

We extend a huge thank you to all of you for following NIQ on LinkedIn. Your engagement with our content fuels our drive for sharing valuable insights and the latest consumer intelligence news.  

What you can expect when you follow us on our social media channels 

We invite you to follow NIQ on LinkedIn for a steady stream of valuable content, including: 

  • The latest consumer intelligence 
  • How premier data and best-in-class AI are powering industries 
  • Unmissable industry events 
  • Thought-leading insights from our team of experts 

And it goes beyond insights 

We’re committed to providing you with more than just valuable information. Following NIQ also opens doors to: 

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights – delivered with advanced analytics through state-of-the-art platforms – NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90 percent of the world’s population. For more information, visit