Marketing Strategy

Press Release

NIQ research uncovers hidden consumer attitudes toward AI-generated ads 

Press Release

NIQ Empowers Clients and Partners with the Launch of Global Media Division

Press Release

NielsenIQ BASES introduces BASES Creative Product AI, a new way to test, screen and optimize product formulations

Press Release

NielsenIQ releases new report focusing on inflation’s impact on small and medium brands

Press Release

NielsenIQ and Qualtrics announce new partnership to help brands drive sustainable growth

Press Release

NielsenIQ launches retail analytics for small CPG brands

Press Release

Bain & Company and Nielsen Global Connect launch commercial alliance

Newscenter Article

Seven tips for CPG manufacturers from category management experts

Press Release

New Nielsen pet retail measurement provides the most comprehensive industry read of the U.S. pet retail market

Press Release

Nielsen honors top package design innovations from around the globe

Press Release

Nielsen enters cannabis measurement in the U.S.

Press Release

More than a pretty package: Nielsen’s honor package redesigns that helped to remake brands bottom lines