Boston, MA, and Chicago, IL, November 12, 2020 — Bain & Company and Nielsen Global Connect have entered into a nonexclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing, promotions, assortment optimization, and customer planning.

One of the biggest challenges within the consumer goods industry today is harnessing big data, and using it to optimize business performance in a way that creates sustainable value for consumer goods companies and their retailers.

This alliance brings together Bain & Company’s market-leading consulting expertise and Nielsen’s data analytics to help consumer goods companies better understand their customers and maximize their commercial capabilities.

“Combining Nielsen’s data analytics and tools and Bain & Company’s approach to commercial excellence will allow our consumer goods clients to grow the profit pool, working jointly with their retailers to achieve the best possible outcomes for both parties,” said Laure Maddens, partner in Bain & Company’s Consumer Products practice.

“This collaboration combines our granular data and proven predictive analytical models with Bain’s excellence in consultancy to enable CPG companies to get ahead of the curve when it comes to their ability to draw insights from big data,” said Richard Cook, Chief Operating Officer, Intelligent Analytics Unit, Nielsen Global Connect.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit nielseniq.com.

Media contact

NielsenIQ Media Relations
media.relations@nielseniq.com