Tech and Durables Manufacturers

Press Releases

Promotion season 2022 – Decreasing demand drives increasing promotion activities

Press Releases

New GfK study shows EV tax credit restrictions will alter many car purchase decisions, upend brand loyalties

Press Releases

The challenge of sustainability: How consumers fight for their values in everyday life

Press Releases

GfK taps Monro, Discount Tire veteran as Account Director for POS Tires team

Press Releases

No further crash in consumer sentiment for now

Press Releases

The average purchasing power of Europeans in 2022 is €16,344

Press Releases

GfK, Insights Association challenge undergraduates to turn data into sustainability innovations

Press Releases

European book market returning to normal after a bumpy few years

Press Releases

Baby Boomers, Gen X more likely to notice, watch brand purpose ads – GfK study

Press Releases

GfK trials integrated, multi-platform TV audience management system to decode viewership patterns and preferences in Singapore

Press Releases

US consumers question cost, effectiveness of sustainable products – GfK Consumer Life

Press Releases

Chung joins GfK as West Coast lead for AutoMobility™, other key commercial businesses