Tech and Durables Manufacturers

Press Releases

GfK awarded radio audience measurement 3 year renewal contract by CRM

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Pandemic and inflation weaken consumer sentiment

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Environment skeptics are fading fast – replaced by a new breed of self-conscious eco-friendly consumers

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30% of likely auto buyers say they are unfamiliar with or do not understand electric vehicle technology – GfK

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Fourth wave and inflation hit consumer sentiment

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Black Friday – Market for technical consumer goods defies rising prices, finishing 2021 strong

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New GfK report captures latest US auto “intender” attitudes, actions around key car technologies

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GfK challenges students to develop innovative shopper insights tools, techniques

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Europeans have an average of €15,055 at their disposal in 2021

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Consumer sentiment defies inflation

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LGBTQ consumers poised to drive home and tech purchases in next 12 months

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GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns