Analysis
Ask Arthur
Harness the full power of NIQ data with your AI assistant.
Generative AI for consumer intelligence
NIQ is embarking on a journey to bring you the future of consumer intelligence. Power your analysis with a GenAI partner, designed to guide you through extensive datasets and present intuitive insights in an easy-to-understand manner. With a focus on data accuracy and security, NIQ Ask Arthur is a reliable tool for evaluating your performance, generating insights, and getting the most out of your NIQ data and tools. Unlock faster insights with NIQ Ask Arthur—a GenAI tool that’s redefining the landscape of data exploration and utilization.
1
Summarize complex data
Your insights companion for illuminating the story behind your data
- Increase speed to insights, focusing on data most relevant to you
- Harness a roadmap of next moves, uncovering your analytical journey
- Spotlight outlier data that typically goes unnoticed
2
Turn questions into queries
Your intuitive search engine for report building
- Input user-friendly scenarios, making data selection quick and intuitive
- Save time locating the right parameters with pre-populated dropdowns
- Ultimate flexibility to add additional inputs and automatically update reports
3
Employ help & guidance
Your personal aide for ultimate clarity and mastery of NIQ
- Find what you need, faster
- Simplify data interpretation
- Easily onboard and train new analysts
AI Hub
Visit NIQ’s Artificial Intelligence Hub to learn more about NIQ’s commitment to excellence in advancing AI research and development.
NielsenIQ Discover
Unleash the power of real, trusted data housed in a robust, intuitive, integrated visualization that supports both power users and casual users.
How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.
