Report
BASES Pack Survey+
Design – Utilize web eye-tracking and neuroscientist consultation to evaluate the performance and differentiation of a package design while exploring how shoppers perceive a package design both on the shelf and in-hand.
Ensure your new packaging is effective
Understand your current and new pack’s performance across the full shopper journey. Gain valuable insights from stand-out through shelf behavior, while determining your pack’s point difference versus the competition.
- Stand out on-shelf
- Differentiate your pack
- Close sales by driving brand equity
Make your pack work for you
Packaging roles and responsibilities shift throughout the shopper journey. Make sure your pack works hard for your brand every step of the way. Our methodology offers clear learnings with actionable insight for refinement.
1
Online eye
tracking
We utilize web eye-tracking to understand how shoppers take in your packaging both on shelf and in the hand.
2
Proprietary modelling
Our unique models allow us to assess how the new packaging will impact purchase preference share.
3
Neuro
consultation
Neuroscientist PhDs will consult on behavioral results for a comprehensive packaging assessment.
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