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Location-based analytics

Move away from sample-based monitoring to accommodate the complex ecommerce reality.

Products / Location-based analytics

Products

LBA is a critical need for CPG brands to have an accurate measurement of product availability, pricing, promotion, search and the effectiveness of media buys.

Store-based ecommerce

(DELIVERY AND PICKUP)
is the fastest-growing online shopping sector. The granularity of this channel creates complexity and consequently an absence of location-specific data creates creates huge gaps in execution.

These gaps occur at every stage

of the warehouse to the POS journey, and result in an absence of essential monitoring, performance and predictive analytics.

No online availability:

No way of seeing if or where products are OOS.

No visibility:

Inability to know what share of voice products have per store, or how to improve it.

Attractiveness challenges:

Know which of your pricing, placing and content agreements are being respected.

Common challenges arising from sample-based monitoring our platform resolves

Our solution:

Data Impact is the only scalable digital shelf analytics platform

Our platform provides:

Related content

Our competitive advantages

COLLABORATION

We partner with our clients to adapt our platform specifically to their needs.

ACTIONABILITY

Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.

SUPPORT

Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support team.

EXPERTISE

All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.

DATA ACCURACY

Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.

Mondelez & other market leaders

use our service to get the most comprehensive insight into the market available. Get in touch today and transform your ecommerce business.

Testimonials

Data Impact helped us address out-of-stocks and improve forecasting especially on seasonal products. We also improved our product listing by allotting the right assets to our products.

Jan Kolin | Customer activation manager at Mondelez