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Futureproof your supply chain with key distribution intelligence
Optimize your supply chain and pricing strategies with powerful strategic insights and competitive benchmarking. Our integrated approach combines in-depth distribution analysis with comprehensive point-of-sales data, keeping you ahead in the ever-changing tech landscape.
Supply and distribution are a challenge – can you succeed in today’s tough environment?
Supply chain constraints are one of the biggest issues plaguing the economy right now. A combination of global crises, supply chain disruptions, changing consumer expectations and behaviors, and additional paths to market have created supply chain management and strategy challenges that we have never faced before.
These issues put profit margins under pressure as costs inflate. And they cause risks of stocking shortages or miscalculations.
As a Technology Products & Durables leader, you need to get the right data in hand to understand and stay ahead of trends along the entire supply chain. It’s critical to evaluate and adjust your supply chain management strategies based on this data fast and often, as markets are extremely volatile and changing constantly. Companies that can successfully adapt will come out on top.
With our Supply and Distribution intelligence, Technology Products & Durables leaders can act fast to protect margins, avoid over/under stock, and execute highly strategic chain management for sustainable growth.
Use our distribution intelligence to understand how distribution markets are evolving, uncover your competitors’ channel strategies and sell-through performances, and anticipate channel trends and opportunities. Successfully navigate your indirect channels by knowing what distributors are selling, to which sales channels, and at what price point.
Even better, choose to use our distribution intelligence in combination with our comprehensive point-of-sale data to make sense of supply and demand, optimize inventory and margins across channels, perfect your go-to-market strategy, and more.
300
worldwide distributors tracked in NIQ/GfK’s expanding sell-through market intelligence
48+
countries across EMEA, LATAM and APAC in which GfK monitors distributors’ sales
200
product groups for which NIQ/GfK tracks sell-through intelligence across IT, office, telecoms and consumer electronics
1
unique database for product information, enabling you to closely monitor supply and demand by combining sell-through and sell-out information side-by-side
Answer key business questions for strategic supply chain management
Future-proof your inventory management and supply chain strategy using insights from the world’s largest distribution market intelligence for Tech & Durables:
- Does my distribution strategy meet category requirements?
- How are distributors’ prices developing, and how can I optimize my pricing in response?
- Through which channels are my products, and my competitors’ products, being sold?
- To what extent are my products, and my competitors’ products, sold directly, skipping retail Point of Sale?
- How are distributor and competitor promotions impacting my sales?
- Which products or features will be selling next through retail Point of Sale?
How our Supply and Distribution Solutions benefit your supply chain management and strategy
We provide unrivaled insights to distribution markets worldwide, giving you the strategic and tactical data you need for dynamic and agile supply chain planning, even at the single item (SKU) level.
Our supply chain market intelligence insights allow you to enhance your supply chain strategy in the following ways:
Fast-track sell-through market developments
Receive insights via GfK’s weekly, monthly, or quarterly reports, with weekly visibility, to proactively exploit channel and market developments.
Tap into the largest T&D distribution network
Benefit from insights gathered from the largest distribution network for Tech & Durables products worldwide, powered by GTDC.
Stay competitive
Use our distribution intelligence and Point of Sale (POS) data to monitor sales volumes, sales value, and price developments in your markets of interest—and adjust accordingly.
Get actionable, expert insights
Make strategic business decisions based on valuable local, regional, and global market insights from our experts across the world.
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