Alcoholic Beverages
Create your alcoholic beverage innovation with confidence, developing your new launch in context of the full market view. NIQ BASES delivers insight-led solutions, backed by data on all BevAl categories and cross-categories, country regulations, and on- and off-premise channels.
Gold-standard market and consumer intelligence accelerating your innovation & renovation development
NIQ BASES partners with the industry’s leading distributors, manufacturers, and retailers to bring unrivaled data to inform your vital business decisions for alcoholic beverages.
Combining omnichannel coverage, consumer insights, and in-market data, the depth of industry knowledge we put into innovation initiatives ensures results validated to in-market outcomes.
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Your pathway to success
Brew your next innovation idea
Should you move into a new category? Which claims speak to consumers? Which BevAl ideas resonate most?
Explore whitespace and pin down your most viable ideas for new launches, identifying promising mixtures consumers will love.
Mature the idea into a product
What mix formulation will consumers love? Does the product match the concept? Is it prepared for launch?
Leverage AI-powered tools to develop an ideal sensory profile, then trial the product as a whole to concoct validated innovations ready for distribution.
Package and activate your product
Which visuals draw consumers’ eyes? What ads communicate benefits and brand best? Is premium pricing justified?
Activate your innovation across three pillars – packaging, ads, and assortment – to ensure best-possible in-market results.
Learn more about how we partner with our clients
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