BASES Innovation Intelligence
Innovations to Watch
Know which innovations to watch for threats or opportunities
Innovations to Watch
Know which innovations to watch for threats or opportunities
Seeking better understanding of competitive launches? You need to be ruthless with critical resources (people, time, $); prohibiting creation of every single launch. You don’t want to waste time with “close in” innovations like flavor extensions or simple pack size changes, yet these make up majority.
It’s dangerous to focus just on the “larger players” whose launches may not justify wasting precious resources. And the small successful upstarts are missed until it’s too late.
Our AI driven “engine” sources the latest new launches. We test them with category buyers via NIQ BASES proven protocols. You then receive a syndicated report which links consumer demand metrics + twenty in-market execution data benchmarked to P3Y category mean.
Focus on the competitive launches which truly matter.
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