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Brand Strategy

Develop successful brand strategies that connect with your consumers to increase your brand strength and drive brand premium.

Solutions / Brand & Media / Brand Strategy

Brand and Media

Strong brands that resonate deeply with people and maintain this connection across every experience will thrive through change. To achieve this level of success, you need a unified business approach with common goals and language.

NIQ’s Brand Strategy solutions suite measure your brand’s strength and guide your strategy with a 360-degree understanding of its relationship with people. Our solutions assess how effectively you leverage brand strength across the entire marketing mix and all brand experiences. Discover how NIQ Brand Strategy solutions link brand performance to market success, demonstrating the true contribution of your brand efforts to business results.

With our Brand Strategy solutions, you can:

1

Elevate your brand strategy strength by widening your reach, building loyalty, and forging brand attachments.

2

Deliver captivating brand experiences that reinforce your brand promise and engage your target audience.

3

Measure your brand’s strength and its ability to target higher volumes, drive a premium, or both.

African American woman eats a hot dog at the end the end of her shopper journey

Case Study

Optimizing brand strategy in diverse markets.

Intersport teams up with GfK to optimize its brand strategy.

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Case Study

Building brand brilliance

Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies

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NIQ Brand Architect

Develop successful brand strategies that connect with your consumers, increase your brand strength, and deliver remarkable brand experiences.

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Related insights
Christoph Frechen – General Manager Global Marketing

Intersport International Corporation (IIC)

GfK brand architect has been invaluable in providing us with strong consumer insights on how our brand is perceived by the target audience, and how consumer expectations and preferences are developing over periods of time. The insights gained have been very much appreciated across the organization including national and international teams working on brand, marketing, retail and category management. The fact that all results are easy and intuitively to use in the dashboard has been key. This enabled us to quickly draw conclusions across the teams and markets – with GfK on hand to provide consultancy and support where it was needed.

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