Syndicated Brand Tracking for Insurance

Health Insurance Syndicated
Brand Tracking

Are you a health insurance company looking to gain an edge in a highly competitive market? NIQ’s Health Insurance Syndicated Brand Tracking program can provide you with the insights you need to stand out from the crowd and attract more customers.

NIQ’s Health Insurance Syndicated Brand Tracking program is an ongoing monthly study that monitors key brand health metrics such as awareness, consideration, and brand imagery, along with conducting detailed diagnostics of media campaigns to evaluate their impact and effectiveness. By participating in this program, you’ll gain valuable insights into your brand performance and customer perception, allowing you to make informed decisions to optimize your branding and communication strategies.

The study benchmarks your brand health against key competitors and identifies the key drivers of brand equity, and brand saliency thus providing actionable insights to prioritize and improve initiatives that will enhance your brand’s potential. By leveraging these insights, you can increase your brand equity, improve customer loyalty, and ultimately drive growth and success in the highly competitive health insurance market.

Motor Insurance Syndicated
Brand Tracking

NIQ’s Motor Insurance Syndicated Brand Tracking program is the key to unlocking success in a highly competitive motor insurance market. This monthly study monitors key brand health metrics, such as awareness, consideration, and brand imagery, providing valuable insights into your brand’s equity, relevance, and image.

By participating in this program, you’ll have access to detailed diagnostics of media campaigns for general insurance players, allowing you to evaluate their impact and effectiveness. The study also benchmarks your brand health against key competitors, identifying the key drivers of brand equity and providing actionable insights to prioritize and improve your branding and communication strategies.

Methodology:

Targeted at owners of 4-wheelers, the study focuses on insurance renewals, with a particular emphasis on the cohort aged between 25-45 years, in socio-economic classes A and B. By joining this program, you’ll have the insights you need to allocate your resources effectively, maximize your brand potential, and ultimately drive growth and success in the motor insurance market.