Analysis
Consumer Trends
Build tomorrow’s strategies based on today’s consumer trends–from sentiments and values to mindsets and behaviors.
Consumer and shopper preferences are rapidly evolving to reflect new values, attitudes, and lifestyles. From sustainability to health, these changing trends influence purchasing decisions and brand preferences, both online and offline, with variations across markets.
With solutions from NIQ, you can keep pace with these shifts, identifying emerging trends in your target segments, and adapting your strategy accordingly. Our Consumer Trends solutions bring you deeper understanding of how consumers live, think, buy—and how it’s all changing.
Future-proof your marketing, brand, product, shopper, and go-to-market strategies to reach the right consumers and shoppers to drive sales volume and brand premium.
With our Consumer Trends solutions you can:
1
Identify leading trends and market-moving innovations.
2
Understand the drivers that influence purchase decisions, along with core, emerging, and unmet needs.
3
Understand cultural nuances and how people cluster or compare across markets.
4
Get inside the decision-making process of consumers and shoppers.
Report
Mid-Year Consumer Outlook: Guide to 2025
Future-focused insights into consumer spending and growth opportunities
6 consumer sentiment-driven strategies to drive growth and capture spending
Featured Product
NIQ Consumer Life
Insights into every facet of people’s activities, desires, and needs
Consumer Life is the most comprehensive and longest-standing consumer trend study in the world with over 30,000 consumers in more than 25 countries.
Featured Product
Omnishopper
Capture consumer purchases across online and offline channels for a complete view of changing omnichannel behaviors.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
