Analysis
From Trends to Transformation – Unlock the Customer Journey
Exceptional customer experience is now a baseline expectation – across channels, buying stages, and moments. For brands and retailers, the first step to delivering on this expectation is clear: gain a complete, data-driven understanding of your customer journey. With the right insights, you can make strategic decisions that drive demand, accelerate innovation, and strengthen brand loyalty.
Understanding today’s diverse consumer behaviors and purchase patterns is a challenge for even the most seasoned marketers. And yet, delivering a consistent, exceptional customer experience is now an expectation, regardless of how customers engage with your brand.
At NIQ, we help you craft standout customer journeys that foster loyalty with data and expert guidance. We decode consumption habits and purchase drivers, track market shifts, and assess brand perception to provide the insights you need.
Our Customer Journey solutions empower CPG, Technology and Durables, and Retail leaders with comprehensive data and expert insights to enhance and optimize every stage of the customer journey. With our tailored solutions, you can drive audience expansion, stimulate demand, and foster brand loyalty.
Your Path to Impact Starts Here
1
Know who is buying a product, as well as how and why.
2
Drive customer loyalty and reduce churn.
3
Decode and influence your category shopping journeys from pre-store to the point-of-purchase.
Explore more ways to win the customer journey
Case Study
Localize your e-commerce strategy for global success
Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally.
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Digital Shopper Analytics
Measure the digital shopper’s journey by navigation patterns, time spent on websites, as well as apps and purchase information.
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Consumer Journey
Decode the purchase decision-making process, and maximize your opportunities to drive sales at every touchpoint and channel.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
Kristina Thorén – Senior Insights & Analytics Manager
Electrolux Nordics
We wanted to add depth to our sales intelligence and bring context and color to the consumer journey. Supported by GfK’s experienced team, we delved into the details to understand how consumers value our product attributes by category and features, the influence of different channels, and the importance of our brand. This rich insight is an invaluable resource that informs so many of our decisions.
