Know your consumer

Track in-store and online shopper behaviour


Track, diagnose and analyze consumer behaviour both online and in-store with the #1 provider of Canadian consumer intelligence.


Take a multi-channel approach

Changing habits take consumers from in-store browsing to online purchasing and back to stores for curbside pickup. It is mission critical to have visibility of all channels when developing your growth strategy. Homescan is based on Canada’s most demographically balanced and statistically reliable households panel. Combined with our industry-leading methodology has helped Canadian businesses make the critical correlation between what consumers do online and in-store for years.

Uncover online blind spots to prioritize the right consumer levers
Track performance online and in-store
Survey and segment shopper groups across channels

Multiple years of consistently recorded in-store and online purchases and aligned to retail measurement category definitions arm your business with insights on how consumer behaviours have evolved so you can make decisions that differentiate trends from fads. Democratize the insights with access through intuitive visual reporting modules suitable for casual or power users.

Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features


Blind spot coverage

A comprehensive view of the online and in-store shopper journey through detailed manufacturer and category details you can easily use to identify new growth opportunities.


Dedicated, managed panel

Strict panel guidelines assure accurate insights and an unbiased view so you can be confident that shifts in consumer behaviour are not a result of sample fluctuation.


Advanced Trip Projection

Proprietary Trip Projection methodology significantly improves data quality, so you can make decisions backed by the most stable, non-biased, and reliable data.

Resources 02_Elements/Icons/ArrowRight

How can we help you track online and in-store shopper behavior?

We know not every question has an easy answer. Tell us your unique situation, and we’ll work with you to find a solution that makes your life easier.

Related Insights
Related Insights