Analysis
NIQ Activate
Transform your first-party data into growth and loyalty through a collaborative activation platform – powered by Optiq, NIQ’s GenAI agent that delivers answers, insights, and actions across every workflow.
Redefining retailer value through data and activation
Retailers don’t win on data alone – they win by turning it into measurable action, at speed.
NIQ Activate transforms first‑party data into intelligent, AI‑powered activations that fuel growth, strengthen supplier collaboration, and deepen shopper loyalty. With Optiq, teams can move from questions to insights to actions in seconds — across every retail workflow.
This is where insight becomes impact – and where retail performance is redefined.
You have the data. We activate it into profitable growth.
Turn first-party data into activations that surpass competitors.
NIQ Activate applies the industry’s most advanced AI, GenAI, and predictive analytics — now powered by Optiq – to expose opportunities, align teams with suppliers, and activate across the broadest range of retail use cases – Supply Chain Analytics, Assortment & Promotion Optimization, Category & Customer insights, Personalized Offer Management, and Retail Media Intelligence – within one collaborative, secure, SaaS platform..
Impact that speaks for itself. No need to change this section
Revenue Growth
3% sales growth driven by smarter activation and improved decisionmaking.
Operational Efficiency
50% reduction in lost sales opportunity through improved availability and faster issue resolution.
+3.3 pts in total store availability, minimizing stockouts and protecting revenue.
Supplier Engagement
3× increase in supplier investment through stronger collaboration and shared insights.
8% better performance for suppliers who actively use Activate’s insights.
Enhanced Loyalty
20%+ incremental turnover per shopper powered by predictive personalization
2× ROI on discounts with customerdriven promotional strategies.
One platform. A full suite of retail use cases
Supply Chain Analytics
Partner with suppliers to mitigate risks, assure on-shelf availability, optimize costs, maximize revenue, and manage service level compliance.
Assortment Planning & Optimization
Drive continuous assortment rationalization, localization, and optimization while seamlessly informing and collaborating with suppliers
Category & Customer Analytics
Define customer-centric, data-driven strategies with your suppliers to connect with customers and harness the power of your customer data.
Promotion Effectiveness
Measure the impact of promotions with performance and effectiveness insights to uncover opportunities and optimize future decisions.
Personalized Offer Management
Align with suppliers on target audiences and segmentation to deliver personalized offers across all channels to build customer loyalty.
Retail Media Intelligence
Drive new revenue streams, plan and execute campaigns, and measure performance with suppliers for to increase return on ad spend.
NIQ Activate Lite
Leverage a comprehensive, self-serve SaaS platform combining the
analytics, supplier collaboration, and segmentation SMBs need.
NIQ Activate Lite
Leverage a comprehensive, self-serve SaaS platform combining the
analytics, supplier collaboration, and segmentation SMBs need.
The Activate platform advantage: Built for intelligent retail.
The Activate platform advantage: Built for intelligent retail.
Robust Data
Turn first-party sales, t-log, and loyalty data into precise, powerful retail intelligence — AI-ready and built for activation at scale
Latest Technology
Advanced analytics, machine learning, and GenAI deliver predictive insights, guided analysis, and automated workflows through an intuitive platform.
Customer DNA
AIbuilt customer profiles using thousands of behavioral attributes drive precise targeting and smarter activations.
Cloud Agility
Scalable SaaS platform delivering rapid onboarding, effortless updates, and fast performance
See how NIQ Activate delivers real retail impact.
Related Insights
What retail leaders say about NIQ Activate.
Charlotte Myer, VP Merchandising
FreshDirect
Develop successf“Suppliers who are engaged with the platform and are using its insights to drive decision making around their assortment or promotional strategy are performing 8% better than their competitive set year-to-date. This underscores the power of the insights to drive growth within the business.”<br><a href=”https://www.freshdirect.com/”></a>
Let’s Partner upMartin Vara, VP of Digital Marketing Content and Sales
Rema 1000
“Having NIQ Activate segmentation portal allows you to find the right offer to the right audience in a very efficient and easy manner… I really think that the platform is really, really, really good “<br><a href=”https://rema1000.dk/”></a>
Let’s partner up!Head of Research & Strategic department
Super-Pharm
“The results we’ve seen are a clear validation of our new approach. We’re not just reaching more shoppers — we’re reaching them more meaningfully. A program lift of more than 25% proves that personalization, when done right, delivers real value to our shoppers”<br><a href=”https://shop.super-pharm.co.il/”></a>
Let’s partner up!Vincent Viviers, Executive Innovation & Digital Transformation
Pick N Pay
“Today, Activate is a core part of our data and insights environment. It’s improved the speed from insight to action, strengthened supplier relationships, and made commercial conversations more informed and productive. NIQ has proven to be a trusted partner in supporting Pick n Pay’s growth journey and Activate is now an established capability within our broader digital and data strategy” <br><a href=”https://www.pnp.co.za/”></a>
Let’s partner up!
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.