Analysis
NIQ Activate
Leverage your first‑party data to accelerate growth and loyalty through a collaborative platform that transforms insights into measurable activations.
Redefining retailer value through data and activation
Retailers don’t win on data alone – they win by turning it into measurable action.
NIQ Activate transforms first‑party data into intelligent, AI‑powered activations that fuel growth, strengthen supplier collaboration, and deepen shopper loyalty.
This is where insight becomes impact, and where retail performance is redefined.
You have the data. We activate it into profitable growth.
Turn first-party data into activations that surpass competitors.
NIQ Activate applies the industry’s most advanced AI, GenAI, and predictive analytics to expose opportunities, align teams with suppliers, and activate across the broadest range of retail use cases – Supply Chain Analytics, Assortment & Promotion Optimization, Category & Customer insights, Personalized Offer Management, and Retail Media Intelligence – within one collaborative, secure, SaaS platform.
The result: faster, smarter growth with transparent ROI.
Revenue Growth
- 3% sales growth driven by smarter activation and improved decision making
Operational Efficiency
- 50% reduction in lost sales opportunity through improved availability and faster issue resolution
- +3.3 pts in total store availability , minimizing stockouts and protecting revenue
Supplier Engagement
- 3× increase in supplier investment through stronger collaboration and shared insights.
- 8% better performance for suppliers who actively use Activate’s insights.
Enhanced Loyalty
- 20% incremental turnover per shopper powered by predictive personalization.
- 2× ROI on discounts with customer-driven promotional strategies.
Supply Chain Analytics
Partner with suppliers to mitigate risks, assure on-shelf availability, optimize costs, maximize revenue, and manage service level compliance.
Assortment Planning & Optimization
Drive continuous assortment rationalization, localization, and optimization while seamlessly informing and collaborating with suppliers
Category & Customer Analytics
Define customer-centric, data-driven strategies with your suppliers to connect with customers and harness the power of your customer data.
Promotion Effectiveness
Measure the impact of promotions with performance and effectiveness insights to uncover opportunities and optimize future decisions.
Personalized Offer Management
Align with suppliers on target audiences and segmentation to deliver personalized offers across all channels to build customer loyalty.
Retail Media Intelligence
Drive new revenue streams, plan and execute campaigns, and measure performance with suppliers for to increase return on ad spend.
NIQ Activate Lite
Leverage a comprehensive, self-serve SaaS platform combining the
analytics, supplier collaboration, and segmentation SMBs need.
NIQ Activate Lite
Leverage a comprehensive, self-serve SaaS platform combining the
analytics, supplier collaboration, and segmentation SMBs need.
Robust Data
Turn first-party sales, t-log and loyalty data into precise, powerful retail intelligence
Latest Technology
Advanced analytics, machine learning, and GenAI deliver predictive insights through an intuitive platform.
Customer DNA
AI‑built customer profiles using thousands of behavioural attributes drive precise targeting and smarter activations.
Cloud Agility
Scalable SaaS platform delivering rapid onboarding, effortless updates, and fast performance
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
