Revenue Analytics & Optimization

Precision Areas

Precision Areas identifies performance gaps and quantifies opportunities at a local level.

Overview
Overview

Drive growth at the local neighborhood level

See your business through a new lens. With a hyper-local view of brand performance and growth opportunities, you can maximize sales and save money on execution strategies.

Focus your execution
Enhance your competitive insights
Quantify opportunities at the local level
Description
Description

Get a hyper-local view of brand performance

Identify and capitalize on market opportunities with the most precise targeting methodology. Aggregate level data can be too broad, and store-level data can be too fragmented to execute. NielsenIQ Precision Areas provides the sweet spot for efficient opportunity identification by integrating retail sales data, demographic data, and geospatial data.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features

1

NielsenIQ’s patented methodology

Combines point-of-sale data, demographics and advanced modeling to quantify opportunities for growth at the local level.

2

Flexible

Integrate additional internal or external data such as sales territories, point of interest locations and many more.

3

Interactive application

User-friendly visualizations offer intuitive insights, and are designed for live explorations of data.

Resources
Resources

How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.

Related content
Related content
Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.