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Precision Areas
Precision Areas identifies performance gaps and quantifies opportunities at a local level.
Drive growth at the local neighborhood level
See your business through a new lens. With a hyper-local view of brand performance and growth opportunities, you can maximize sales and save money on execution strategies.
- Focus your execution
- Enhance your competitive insights
- Quantify opportunities at the local level
Get a hyper-local view of brand performance
Identify and capitalize on market opportunities with the most precise targeting methodology. Aggregate level data can be too broad, and store-level data can be too fragmented to execute. NielsenIQ Precision Areas provides the sweet spot for efficient opportunity identification by integrating retail sales data, demographic data, and geospatial data.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
1
NielsenIQ’s patented methodology
Combines point-of-sale data, demographics and advanced modeling to quantify opportunities for growth at the local level.
2
Flexible
Integrate additional internal or external data such as sales territories, point of interest locations and many more.
3
Interactive application
User-friendly visualizations offer intuitive insights, and are designed for live explorations of data.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
