Retail Media Intelligence
Powering ads that work for customers, retailers, and brands.
Increase your customers’ value and drive growth intelligently
NIQ Activate’s Retail Media solution enables retailers to increase their margins by accelerating the launch of their retail media network with an end-to-end solution for data management, automated activation, and measurement and attribution.
Our SaaS solution increases the return on ad spend (ROAS) by generating better engagement and increased wallet and basket size share, leading to a win-win-win solution for retailers, brands, and consumers.
- Power ads that truly work for your customers
- Enhance operational efficiency with an end-to-end solutions
- Create new revenue from data monetization and increased supplier funding
1
Insights hub
Identify opportunities for personalized ads that matter to your consumers, and measure their performance and ROI
2
Segmentation studio
Build precise targeting audiences in a couple of clicks across 1000s of customer attributes
3
Offer and Ad manager
Rapidly nominate, launch and manage ads and retail media campaigns in a few clicks and at scale
Education
NielsenIQ Activate unveiled at C360 to navigate the evolving retail media landscape
21 June 2022, 5 mins read
Analysis
More than monetization: Retail media is about deriving value from consumer insights
20 September 2022 , 5 mins read
Multimedia
NIQ + The CPG Guys Podcast Episode 2: The Retail Media Revolution
11 July 2023 , 2 mins read
Education
NielsenIQ Activate unveiled at C360 to navigate the evolving retail media landscape
21 June 2022 , 5 mins read
Tips & tricks to take personalization to the next level
Watch the on-demand webinar to learn:
- The key metrics to watch when building your personalization program
- How can you optimize your marketing efforts by predicting demand, and understanding customers’ preferences
- The value of personalization in action, real life use case from our customers
