Impactful Space Management
This workshop pivots around the means to design a store and category layouts. The program also covers topics related to shopper time optimization, where to expose more profitable categories, ease to navigate in a shelf, space allocation, in-store shopper behavior, traffic flow and the planogram creation process.
In this workshop, you will learn how to:
- Review the Category Management fundamentals to be introduced to the Impactful Space & Efficient Assortment Management process.
- Understand the dynamics that influence the store design and the placement and know how to develop a space planning process for your categories.
- State the Efficient Assortment Management framework that will help you optimize the product range for your categories.
- Relate the assortment decisions to Category Management and apply main KPIs and techniques for selecting the right assortment.
Day 1
Introduction
Registration and welcome instruction
Shopper-Centric CatMan Review
Space Management Introduction
Definiton and relevance
Macro layout framework
Shopper assistance, influence, and operation management
Micro layout or merchandising framework
Shopper assistance, influence and operation managment
Day 2
Guest sharing session: Shopper Path to Purchase
Day 1 Review
Assortment Management Introduction
What is assortment management?
Benefits and challenges
Assortment management framework
4 step framework and strategies
- Step 1: Collaborative relationships
- Step 2: Category Management Integration
- Step 3: Data Sources Integration
- Step 4: Assortment Management Process
Level: Beginner to Intermediate
Retailers:
Category managers, merchandising managers, space and range planners, business information analysts, store managers and their teams
Manufacturers / Suppliers / Distributors:
Category managers, key account data managers, shopper marketing managers, trade marketing managers, brand managers and their teams
