Excellence in category management

From developing a joint trade category management process between retailers and manufacturers, to evaluating and managing your categories on the ground, our category management training programs are designed to help transform your strategic business units into producing positive results while delivering value to your shopper.

Our experience

The content of our program brings together the best of many practices. Category management fundamentals, shopper behavior understanding, efficient assortment analysis, space planning, and price and promotion assessment are just some of the core elements for category success at the point of sale, covering brick and mortar and more recently online channels. Check out our workshop programs for more details.

We are now online!

Your safety, and development, is our priority, which is why all our workshops have been adapted to be hosted in a cooperative online environment. Check out our calendar below for upcoming events!

Our Trainers

Peter Wong

Peter has been working in the FMCG industry about 22 years in the role of Category Management, Trade marketing and Marketing prior to joining Nielsen Malaysia. He has numerous hands-on experiences in delivery category management projects, planning and execution marketing activities to trade ranging from beverages, milk, confectionery, personal care, and household category. Peter shall be responsible for APAC Category management training. He holds a Bachelor degree in Marketing and an Executive MBA.

Chryssa Asmatzi

Chryssa Asmatzi has more than 25 years of experience in retail, with expertise in all facets of marketing, branding, communications, business development, e-commerce and category management for key retailers in Greece. She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communication strategy development.

Evros Kastanas

Evros Kastanas has more than 17 years of brand marketing and market research experience across the Middle East, Africa and Europe. He has held brand management, customer management and marketing services management positions with CPG manufacturers and retailers, and specializes in analyzing marketing performance efforts. He has a passion for marketing management applications, training and provides an integrated perspective that combines research, manufacturing, distribution, and retailing.

Annie Muñoz

Annie Muñoz has been in charge of leading the relationship between NielsenIQ and various strategic partners in Latin America. Her role has included the leadership of teams in commercial areas in charge of developing consultancies for the most important manufacturers of several industries of mass consumption in Central America. Additionally, she is responsible for the organization of thought leadership materials. Her career in NielsenIQ extends for more than 10 years and is currently the leader of the CatMan workshop business for Latin America.

Vivian Wong

Vivian Wong joined NielsenIQ in 2018. She offers insightful and actionable consultations and services to different international FMCG clients in food, beverages, personal care and health care industries. Currently, she leads our workshops in the Asia Pacific. Prior to joining NielsenIQ, Vivian spent over 10 years in sales and marketing across Asia. She has immense hands-on experience in leading teams from category-to-channel planning and execution across different consumer and health care products.

Jana Volovika

Jana Volovika has more than 10 years of experience in retail, with expertise in-store operations, category management to private label development and brand management. Currently, she leads our workshops in Europe, delivering a series of training with an integrated perspective that combines manufacturing, retailing, and the use of big data. As of February 2021, she is part of the advisors group to the Category Management Association board.