Introduction to Category Management

This workshop is an introductory course to Category Management, explaining what Category Management is and how it can bring additional value to manufacturers and retailers. Covering briefly all steps of the process, it helps the participants grow the categories and reveal business opportunities

In this workshop, you will learn how to:

  • Understand the benefits of Category Management for your business
  • Learn how to grow your categories
  • Reveal your business opportunities with the help of Category Management
  • Comprehend which tools and information you need for the process
  • Create your sales story
Agenda
Agenda

How Category Management can help you achieve your objective?

The Process

Step 1: Category Definition

Step 2: Category Roles

Step 3 & 4: Category Assessment and Scorecard

Step 5: Category Strategy

Step 6: Category Tactics: Assortment, Merchandising, Price, Promotion

Steps 7 & 8: Category Implementation and Review

Who should attend?
Who should attend?

Level: Beginner to Intermediate

Commercials, Marketing, Key Account manager, Buyers, Category managers, Trade marketing team Analytics team.