
Introduction to Category Management
This workshop is an introductory course to Category Management, explaining what Category Management is and how it can bring additional value to manufacturers and retailers. Covering briefly all steps of the process, it helps the participants grow the categories and reveal business opportunities
In this workshop, you will learn how to:
- Understand the benefits of Category Management for your business
- Learn how to grow your categories
- Reveal your business opportunities with the help of Category Management
- Comprehend which tools and information you need for the process
- Create your sales story
How Category Management can help you achieve your objective?
The Process
Step 1: Category Definition
Step 2: Category Roles
Step 3 & 4: Category Assessment and Scorecard
Step 5: Category Strategy
Step 6: Category Tactics: Assortment, Merchandising, Price, Promotion
Steps 7 & 8: Category Implementation and Review
Level: Beginner to Intermediate
Commercials, Marketing, Key Account manager, Buyers, Category managers, Trade marketing team Analytics team.