Revenue Management Optimization
Our Revenue Management Optimization workshop allows you to deep dive into the price & promotion tactics centered on data & analytics. This workshop offers key insights to help you make informed pricing & promotion decisions based on elasticities to maximize ROI.
In this workshop, you will learn how to:
- Deep dive into the Price & Promotion tactics based on Data & Analytics.
- Leverage elasticities and uplifts to define & assess price & promotion strategies
- Simulate scenarios to optimize price & promo plans and calculate efficiencies
- Select the right price & promotion for your products by following a process that can improve your revenue and profit.
Day 1
Introduction
Registration and welcome instructions
Market Trends Overview
Definition of Revenue Management & Optimization
Revenue Management in FMCG
Revenue Management Strategic, Precision, Scale
Brand Portfolio Pricing
Pack Price Architecture
Regular Price Elasticities & Strategies
Day 2
Day 1 Review
SKU + Channel Mix + Portfolio Optimization
Promotion Planning Framework
Promotional tactics & mechanics
Trade Optimization & Trade Finance
Baseline Sales
Promotional Elasticity
Promotion execution & evaluation
Trade terms agreement
Level: Intermediate
Retailers:
Category managers, marketing managers, revenue management executives, sales promotion managers, forecasting executives and their teams.
Manufacturers / Suppliers / Distributors:
Category managers, key account data managers, trade marketing managers, marketing managers, brand managers, revenue management executives, sales promotion managers, forecasting executives and their teams.
